Heavy Video Viewers More Than Twice as Likely to Spend on Holiday Gifts
NEW YORK, Sept. 5, 2014 /CNW/ -- Videology, one of the world's largest video advertising platforms, released the results of a survey of online users in Canada that found heavy video viewers (those who watch 15+ hours a week) are 158% more likely to spend more on holiday gifts this year compared to last year.
The survey, the results of which are included in an infographic titled "Holiday Shopping Habits of the Connected Consumer," reveals the holiday shopping digital tendencies of over 400 online users.
The findings suggest online video ads may be a smart way for advertisers to reach big spenders. Not only were heavy video viewers more likely (67%) to spend more than the previous year compared to the average respondent (26%), but over one quarter of those who will be buying holiday gifts this season said they'd be purchasing all of their gifts online, meaning more opportunity for video advertisers to reach consumers in their path to purchase.
But even though 71% of consumers plan on buying at least one holiday gift online, those consumers aren't doing so in the same place; 22% said they will use their tablet most when purchasing holiday gifts online and 21% of consumers said they will use their smartphone most, while the rest will use their PC or laptop most.
"Clearly, as consumers in Canada continue to spend more time with alternative devices and screens, their purchase patterns are changing as well," said Scott Ferber, Videology Chairman and CEO. "As marketers plot out their cross screen advertising strategies this holiday season, it's important to learn as much as possible about consumer behavior across devices and understand which mix of screens best influences their online and offline purchase decisions in accordance with the objectives of the brand."
To download the infographic, "Holiday Shopping Habits of the Connected Consumer," click this link: http://www.videologygroup.com/files/m/research-data/Holiday_Shopping_Habits_%28CAN%29.pdf.
Videology (videologygroup.com) is one of the world's largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.
For more information, contact Michele Skettino at Michele@videologygroup.com or 212-231-7853.