Strongco Adds SDLG to Product Offering

- Complementary Price Point Expands Customer Base -

TSX Symbol: SQP  

MISSISSAUGA, ON, Sept. 4, 2014 /CNW/ - Strongco Corporation (TSX:SQP) announced today that it has become dealer for the complete lineup of SDLG wheel loaders in Alberta and Quebec.  Launched in Canada in 2013, SDLG machines appeal to a wide range of customers seeking quality at value prices for versatile use including waste management, snow removal, mining, farming applications and material handling.

"The SDLG loaders are an ideal complement to our current product offerings, enabling Strongco to satisfy those customers looking for more fundamental capabilities better suited to less demanding operating requirements.  As a result, Strongco expects to reach a broader customer base seeking a value-priced, reliable machine, often as an entry level product," commented Bob Dryburgh, President and CEO of Strongco.  "We are excited by the initial customer response in Alberta and Quebec, and our plan is to roll out the wheel loaders in Ontario over the balance of the year."

Al Quinn, Director of SDLG North America, said the addition of Strongco will strengthen the brand's presence in Canada, introducing more customers to its wheel loaders, and for those that do make a purchase, offer access to top-notch product service and support.

"The success of SDLG is only as strong as our network of dealers," said Quinn. "With Strongco on board, we've ensured that the Canadian market has a seasoned dealer that will take great care in knowing both the product, and its ideal customer base."

SDLG products are manufactured by Shandong Lingong Construction Machinery Co., Ltd., (known as Lingong) in Linyi, China and Pederneiras, Brazil.  Volvo Construction Equipment purchased 70% of Lingong in 2007.

"We are excited to be able to offer this customer choice through our network of Volvo branches," added Dryburgh.  "As with our announcement in July regarding the addition of Terex Rigid Haulers (manufactured by Terex Trucks, a business recently acquired by Volvo Construction Equipment), Strongco is enhancing our product offering and at the same time reinforcing the relationship with our largest supplier of equipment."

About Strongco Corporation

Strongco Corporation is a major multiline mobile equipment dealer with operations across Canada and in the United States, operating through Chadwick-BaRoss, Inc. Strongco sells, rents and services equipment used in diverse sectors such as construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management and forestry. The Company has approximately 750 employees serving customers from 27 branches in Canada and five in the United States. Strongco represents leading equipment manufacturers with globally recognized brands, including Volvo Construction Equipment, Case Construction, Manitowoc Crane, including National and Grove, Terex Cedarapids, Terex Finlay, Terex Fuchs, Terex Trucks, Ponsse, Fassi, Allied Construction, Taylor, ESCO, Dressta, Sennebogen, Jekko, Takeuchi, Link-Belt, Kawasaki, Konecranes and SDLG. Strongco is listed on the Toronto Stock Exchange under the symbol SQP.

About SDLG

Shandong Lingong Construction Machinery Co., Ltd., (known as Lingong) is one of China's leading manufacturers of construction equipment, which it produces under the SDLG brand. It is one of the world's leading suppliers (by volume) of wheel loaders. The company's headquarters are in Linyi, China and it has an additional manufacturing facility in Pedeirneras, Brazil.

SDLG products are targeted to the value segment and are known for their reliability and robust performance on site. The company has an established and experienced dealer network in the export markets in which it operates. This network is dedicated to providing excellent parts availability. Lingong was founded in 1972 and currently employs 3,150 people.

Forward-Looking Statements

This news release contains "forward-looking" statements within the meaning of applicable securities legislation which involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Strongco or industry results, to be materially different from any future results, events, expectations, performance or achievements expressed or implied by such forward-looking statements. All such forward-looking statements are made pursuant to the "safe harbour" provisions of applicable Canadian securities legislation. Forward-looking statements typically contain words or phrases such as "may", "outlook", "objective", "intend", "estimate", "anticipate", "should", "could", "would", "will", "expect", "believe", "plan" and other similar terminology suggesting future outcomes or events. This news release contains forward-looking statements relating to the expected trading of common shares of Strongco on the TSX, and such statements are based upon the expectations of management.

SOURCE Strongco Corporation

For further information:

J. David Wood
Vice-President and Chief Financial Officer
905.565.3808
jdwood@strongco.com
strongco.com