Saks Fifth Avenue Partners With Curalate To Kick-Off New York Fashion Week With The Launch of #SaksStyle
NEW YORK, Sept. 4, 2014 /CNW/ -- As editors, stylists, bloggers and tastemakers make their way to New York for Fashion Week, Saks Fifth Avenue is set to launch a user-generated content hub on Saks.com called #SaksStyle. This Fanreel hub, created by Curalate, will function as a daily go-to guide for fashion inspiration created solely by Saks customers, highlighting products purchased from Saks Fifth Avenue locations nationwide and online.
The #SaksStyle hub will collect content from not only Instagram, but Twitter, Facebook and Tumblr to aggregate photos and create a unique social sharing platform, making it the first of its kind and one of the most holistic shopping experiences in the social sphere. Even better, the #SaksStyle hub is shoppable, creating a 360 degree experience that turns Saks lovers into style icons whose shoppable selfies can inspire others to get their looks with a couple clicks.
"We are creating a community where our most style savvy customers can engage, shop looks within the photos on saks.com and be inspired by the fashion point of view of others," says Qianna Smith, Director of Social Media. "Our goal is to connect customers with similar interests in the most dynamic way possible, which meant breaking new ground by encompassing four of the most prominent social networks into one cohesive hashtag photo sharing experience."
Kathleen Ruiz, Senior Vice President, Marketing and PR adds, "We are excited to launch #SaksStyle, which provides a great experience for our customers to interact with each other online and gives us an instant insight as to what they are buying and loving."
A curated selection of images submitted by users will be populated on the hub on a daily basis creating a rewarding and inspiring vehicle for visitors. Visitors will have the ability to sort by popular and trending images - making it easy to see which user photos have received the most likes and comments. Customers will also be able to sort through images based on a specific product category. For example users can select to view only photos with Shoes and Handbags and sort by Most Popular images. Or if they want to see the most talked about Jewelry item, they can switch to Accessories and sort by Trending.
In an effort to continue the omni-channel experience, all Saks Fifth Avenue Women's Ready-to-Wear and Contemporary departments will have vinyl decals in the fitting rooms, so that customers can bring to life the fashions that are too great not to share instantly.
The goal of the #SaksStyle hub is to reinforce Saks' innovation in both the retail market and in social media by creating a sense of community within its customer-base with an expanded notion of the shopping experience. By compelling shoppers who actively participate in social media with an inclusive avenue, it strengthens loyalty and broadens Saks' online visibility to a whole new range of consumers.
Saks customers are invited to start sharing their most hub-worthy looks starting on September 4, 2014.
ABOUT SAKS FIFTH AVENUE:
Saks Fifth Avenue, one of the world's pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson's Bay Company brand portfolio, Saks operates 39 full-line stores in 22 states, five international licensed stores, 75 Saks Fifth Avenue OFF 5TH stores and saks.com, the company's online store.
Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named.
Curalate is the world's leading marketing and analytics suite for the visual web. Headquartered in Philadelphia, Curalate enables brands to grow social engagement, traffic, and revenue from the hundreds of millions of consumers who communicate with images on Pinterest, Instagram, Facebook, and Tumblr. Launched in 2012, Curalate now works with over 450 of the world's most loved brands and is backed by leading investors including NEA and First Round Capital.
Saks Fifth Avenue
SOURCE Saks Fifth Avenue