Toyota reaches milestone of 100,000 hybrids sold in Canada

Fuel saved by Toyota and Lexus hybrids in Canada would fill more than 103 Olympic-size swimming pools

TORONTO, Sept. 3, 2014 /CNW/ - It all began nearly 15 years ago, when Toyota introduced Canadians to the Prius, the world's first mass-produced hybrid.

Today, after many years of strong and steady sales growth, Toyota Canada is proud to celebrate the milestone of having sold 100,000 hybrids in Canada.

In fact, of all the hybrids sold in Canada since 2000, more than three quarters come from Toyota and Lexus.

"The fuel needed by Toyota hybrids is over 30% less than vehicles with conventional gas engines," said Seiji Ichii, President and CEO of Toyota Canada Inc. "That means since 2000, Toyota and Lexus hybrids have avoided more than 600,000 tons of carbon dioxide emissions while saving over 259 million litres of fuel. That's the equivalent of filling 103 Olympic-size swimming pools."

Toyota offers the greatest variety of powertrains among all manufacturers. There are six Toyota and soon to be six Lexus hybrid models available in Canada. From Toyota, there's the original Prius, Prius v, Prius c, Prius Plug-in, Camry Hybrid and Highlander Hybrid. Lexus' largest lineup of luxury hybrids in the world includes the CT200h, ES300h, GS450h, LS600h, and RX450h, which is manufactured by Toyota Motor Manufacturing Canada in Cambridge, Ontario. And coming soon, the Lexus NX 200h will be introduced to Canada.

In 2014, the Toyota Prius, Prius c, Prius v and Highlander Hybrid all won awards from Natural Resources Canada (NRCAN) as the most fuel-efficient vehicles in their respective categories. It marked the fourteenth consecutive year that at least one Prius model claimed an NRCAN award.

In an annual Reader's Digest survey, Toyota has been chosen by Canadians for four straight years as the country's most trusted hybrid brand.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles.  Incorporated in 1964, Toyota has sold more than 4 million vehicles in Canada through a national network of 285 Toyota, Lexus and Scion dealerships.  Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI's head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada which build popular Canadian vehicles Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid.  Toyota Motor Manufacturing Cambridge (TMMC) also manufactures the Toyota RAV4 EV for the North American market.  TMMC is the only Toyota manufacturer in North America to assemble both hybrid and electric vehicles.

SOURCE Toyota Canada Inc.

For further information: For more details, including a full list of media contacts, digital images and product details please visit media.toyota.ca.