Eliminating Cash to Bring the Community Closer Together

The Lorax App Harnesses Bluetooth Technology To Create A Personal Relationship Between Merchants & Consumers

TORONTO, Sept. 3, 2014 /CNW/ - For the past year, some of the Fashion District's hippest outposts have been using an app that has allowed them to establish a personal connection with their customers, while building an engaged and loyal following. What is even more impressive is that they have all done so while eliminating the use of cash! Enter Lorax, a revolutionary new app that brings together the efficiency of modern technology and the intimacy of face-to-face human interaction.

Developed and powered by Lucova Inc, Lorax uses high frequency, high security and low battery consuming Bluetooth technology to connect customers with participating merchants. Once a user has activated their profile, participating merchants are able to identify them upon their arrival, greet them by name and provide a reference to their most recent transaction with the business. Can't remember the name of the great latte you tried last time? Lorax has you covered!

When it comes time to purchase, no cash or cards are necessary, as employees can quickly access all billing information as part of the patron profile. Combined with the ease of use for the customer, proprietors are also able to track their most loyal customers and offer them intimate perks in-store. In addition to cultivating personal relationships between customers and businesses, Lorax will also offer users exclusive deals available in their area, which are seamlessly pushed through the app.

"The key word behind the development of this application was 'seamless,'" says Lorax Founder, Daniel Penner.  "We wanted to create a conduit that enhanced one's ability to live, work and play in their community without any interference, and allow merchants and customers to communicate on a personal level. The advent of social media and technology has seemingly stripped away our need or want to engage with people, places and experiences around us. Lorax works to harness the efficacy of modern tech capabilities, while drawing humans back to one another. We are truly marrying the best of both worlds."

Lorax is easily downloadable for Apple and Android Smartphones. For more information and to download the app, visit http://loraxapp.com/

Proprietors Already Making Connections With Lorax Technology

SOURCE Lorax App

For further information: Stephanie Barber, Common Ground Public Relations, Email: stephanie@commongroundpr.ca