Elizabeth Arden Takes First Step Into the Global Professional Skincare Industry
The Skin Health & Beauty Pyramid™ is an educational framework and product guide created from extensive scientific literature and study review on ingredients, formulations and technologies affecting skin biology. (CNW Group/Clarion Medical Technologies Inc.)
Elizabeth Arden PRO is a cutting-edge professional skincare brand.
Distributed exclusively by authorized Skin therapists. When it comes to your skin, leave it to the PROFESSIONALS
CAMBRIDGE, ON, Aug. 26, 2014 /CNW/ - US CosmeceuTechs, LLC (USC), distributor of PRIORI® Skincare, Revaléskin® and PRIORI® MD, is excited to announce an exclusive partnership with Elizabeth Arden to combine their 100 years in spa heritage, R&D, and marketing with its scientific heritage and novel, innovative technologies.
Elizabeth Arden tapped the innovation expertise of USC and its CEO, Joe Lewis to collaborate on Elizabeth Arden PRO. Lewis first partnered with Elizabeth Arden, Inc. in 2005 to launch Prevage®, which has won more than 160 awards globally. Lewis, a chemist and cosmeceutical skincare researcher, is best known for introducing some of the world's most cutting-edge skincare ingredients including Alpha-Hydroxy Acid in 1983, Idebenone in 2004 and CoffeeBerry® in 2007. He is also the founder of PRIORI® Skincare.
With this new partnership, Elizabeth Arden will enter the global professional skincare channel with the launch of Elizabeth Arden PRO, a comprehensive skincare line that incorporates groundbreaking, clinically proven technologies in both homecare and professional treatment products.
"With Elizabeth Arden PRO, we have an opportunity to provide the professional skincare market with some of our most advanced skincare technology," said Joe Lewis, CEO of USC. "These products are the result of years of research and the development of cutting-edge, clinically proven ingredients. All of this results in a highly effective yet aesthetically elegant skincare line."
Elizabeth Arden's entrepreneurial spirit and commitment to innovation, quality and excellence remain the soul of the company today, and USC is excited to partner with such a longstanding, esteemed member of the beauty industry.
Collaborative research between one of the most established and well-known cosmetics brands, Elizabeth Arden, and one of the world's most innovative, leading skincare scientists, Joe Lewis, results in a cutting-edge cosmeceuticals brand: Elizabeth Arden PRO. This cutting-edge cosmeceuticals brand is based on clinical trials and the Skin Health & Beauty Pyramid™ philosophy.
ELIZABETH ARDEN PRO OVERVIEW
• Elizabeth Arden PRO combines Elizabeth Arden's strength, history and leadership in skin health and beauty with US CosmeceuTechs, LLC's leadership in developing innovative cosmeceutical technologies.
• The mission of Elizabeth Arden PRO is to deliver effective, simple skincare regimens to offer solutions to specific skin conditions that maximize the guidance of the Skin Health and Beauty Pyramid™, which dramatically simplifies product selection in a crowded, confusing marketplace with an increasing number of new technologies, ingredients and product claims.
• Elizabeth Arden PRO offers clinically proven, aesthetically elegant formulations to drive client loyalty and optimize results.
• Our skincare strategy combines one of the most effective synergy and concentrations of essential ingredients and delivers them in the most easy to use manner possible to strengthen the therapist/client experience and relationship.
• Comprehensive professional use only and homecare products distributed exclusively by trained therapists
Elizabeth Arden PRO addresses key skin conditions in five simple, concise regimens – Problem Prone, Brightening, Age Defying, Hydration and Sensitive – along with booster products that are designed for all skin types. Highly effective in-salon professional treatments will also be part of this new, innovative brand, providing simple solutions for clients to augment their Elizabeth Arden PRO homecare regimens.
Elizabeth Arden PRO homecare products are designed to enhance, maintain and optimize results between professional treatments by using proprietary ingredients including several new, patent-pending technologies: AHA Retinoid Conjugate, an AHA/Vitamin A derivative combination; Allyl PQQ, a new mitochondrial antioxidant; and a novel antioxidant complex designed to scavenge free radicals and offer critical protection to proteins.
"Elizabeth Arden PRO offers a more complete approach to improving skin health with a comprehensive skincare regimen that provides safe, effective, simple solutions both in and out of the salon/clinic," said Arthur Pellegrino, Vice President, Research and Development at Elizabeth Arden. "These products are the result of years of research into the needs of clients and the development of novel new, clinically proven ingredients. All of this results in a highly effective yet aesthetically elegant skincare line."
"With Elizabeth Arden PRO, we have an opportunity to provide therapists and clients with some of our most advanced skincare technology," said Joe Lewis, CEO of US CosmeceuTechs, LLC. "We believe the combination of these novel technologies offers new simple solutions for clients' skin conditions with improved efficacy, reduced irritation and therefore better overall results with enhanced compliance."
Elizabeth Arden boasts over 100 years of innovation in skin health and beauty, while US CosmeceuTechs, LLC has a 25-year history in pioneering new molecular innovations in the cosmeceutical skincare industry.
Elizabeth Arden started one of the first global prestige beauty companies at a time when it was uncommon for women to use cosmetics, much less run their own company. As a champion of women's suffrage, successful international entrepreneur and her holistic approach to beauty, she set the scene for what today is modern skin care. Elizabeth Arden opened her first spa in 1910: Red Door Spa in New York, and was one of the first in the industry that emphasized scientific theories as a basis for their skin care products.
PROFESSIONAL IN-SALON TREATMENTS
Elizabeth Arden PRO offers professional-strength, chemical peel treatments to address the key skin concern areas and are designed for fast, visible results with no downtime. Elizabeth Arden PRO professional salon treatments are uniquely tailored with specific combinations/concentrations of ingredients to "exfoliate" the stratum corneum without invasive damage to the underlying viable epidermis. Each customizable treatment includes a customized skincare regimen to address the key concerns of the client and to ensure that the most appropriate products are used for maximum results. The core treatment products is Hydrating Peel Gel, which uses a powerful, effective combination and concentration of anti-aging and hydrating ingredients including Lactic Acid (AHA), Glycolic Acid (AHA) and Salicylic Acid (BHA) plus antioxidants to help improve skin hydration and give a fresh, healthy radiant look to the skin.
HOME SKINCARE REGIMENS
The simple, concise Elizabeth Arden PRO skincare regimens include homecare products that are innovative, highly effective, and multifunctional in that they are formulated with some of today's most advanced ingredients and skincare technologies, such as the new patent-pending AHA Retinoid Conjugate. This conjugate is designed to work with the skin to deliver benefits of both AHA and Retinoid (Vitamin A derivative), while helping to reduce irritation. All Elizabeth Arden PRO homecare products offer multifunctional benefits to address clients' overall skincare concerns and are oil-free, non-comedogenic, dermatologist tested, fragrance-free and paraben-free.
Elizabeth Arden PRO will only be sold to the professional skincare market and will be available August 2014 only at professional skincare locations.
SOURCE Elizabeth Arden
Image with caption: "The Skin Health & Beauty Pyramid™ is an educational framework and product guide created from extensive scientific literature and study review on ingredients, formulations and technologies affecting skin biology. (CNW Group/Clarion Medical Technologies Inc.)". Image available at: http://photos.newswire.ca/images/download/20140826_C3051_PHOTO_EN_5087.jpg
Image with caption: "Elizabeth Arden PRO (CNW Group/Clarion Medical Technologies Inc.)". Image available at: http://photos.newswire.ca/images/download/20140826_C3051_PHOTO_EN_5088.jpg
Image with caption: "Available through Clarion Medical Technologies. (CNW Group/Clarion Medical Technologies Inc.)". Image available at: http://photos.newswire.ca/images/download/20140826_C3051_PHOTO_EN_5089.jpg
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