Photo/Media Advisory - Look out for Lionel

Boston Pizza's mascot is hitting the street with gift cards to celebrate its 50th Anniversary

HALIFAX, Aug. 12, 2014 /CNW/ - Guess who's turning 50? On Tuesday August 12th, Boston Pizza is celebrating its 50th Anniversary across Canada and is offering $5 Indy (individual) pizzas all day. Look out for Boston Pizza's own mascot, Lionel, who will be around Citadel Hill giving away $5 gift cards to Halifax citizens, families and friends to enjoy a $5 individual pizza on us.  For those lucky enough to find Lionel, take a selfie with him and post the picture using the hashtag #BPturns50 or on Boston Pizza's Facebook page for a chance to win an additional $50 gift card.

Media are invited to find Lionel on August 12th to film/photograph local citizens of Halifax celebrating Boston Pizza's 50th Anniversary with Lionel.


Filming/photo opportunity for Boston Pizza's 50th Anniversary Promotion. Lionel will be handing out $5 gift cards to local citizens, families and friends to promote the $5 individual pizza offer on Tuesday August 12th at the local Boston Pizza.


Boston Pizza's mascot Lionel with local Halifax pizza lovers


Tuesday, August 12th 2014 at 9:00a.m.


Citadel Hill

5425 Sackville St, Halifax, NS B3J 3Y3

SOURCE Boston Pizza International Inc.

For further information: Kaleigh Fougere,, (902) 422-8600