Boston Pizza serves up $5 individual pizzas for its 50th birthday on August 12

Boston Pizza's mascot, Lionel is out celebrating Boston Pizza's 50th birthday (CNW Group/Boston Pizza International Inc.)

Surprises and celebrations planned at locations across Canada

MISSISSAUGA, ON, Aug. 8, 2014 /CNW/ - Boston Pizza officially marks its 50th anniversary on Tuesday, August 12th, and to celebrate will offer guests their choice of any individual-size pizza for $5 all day. Individual-size or "Indy" pizzas are made-to-order on Boston Pizza's hand-pressed dough and available with numerous gourmet toppings and popular signature pizzas like Perogy, Boston Royal and the Meateor.

"When it comes to celebrating, we like to do it with our delicious pizza and we invite our guests to join us on August 12," said Mark Pacinda, president and CEO, Boston Pizza International. "Over the years some things have changed, but our gourmet pizza has been a mainstay since we opened our first location in Edmonton in 1964. Thousands of Canadians have celebrated their own birthdays and milestones at Boston Pizza and now it's our turn to invite them to our biggest celebration yet."

In addition to the $5 Indy pizza offer on August 12, Canadians should keep an eye out for special appearances by Boston Pizza's mascot, Lionel, in various locations across the country. The lovable, blue chef is joining in the birthday celebrations with some tasty surprises.

Earlier this summer, Boston Pizza launched a contest giving away 50 pizza parties (valued at $2,500) and a special anniversary menu featuring classic favourites such as Popeye Pizza and the Sombrero Pizza, as well as new food innovations including Cubano Pizza, Californian BLT Pizza and the Chocolate Doughcano. Contest entry codes and the anniversary menu are available until August 17.

About Boston Pizza
Boston Pizza International Inc. is Canada's No. 1 casual dining brand with more than 350 restaurants in Canada. In 2014 Boston Pizza celebrates 50 great years since opening our first location in Edmonton, Alberta in 1964. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as a Platinum Member of Canada's 50 Best Managed Companies. Boston Pizza believes that strong role models inspire kids to be great, and in 2014, the Boston Pizza Foundation created Future Prospects to help support organizations that mentor kids to reach their full potential. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information, visit http://www.bostonpizza.com.

SOURCE Boston Pizza International Inc.

Image with caption: "Boston Pizza's mascot, Lionel is out celebrating Boston Pizza's 50th birthday (CNW Group/Boston Pizza International Inc.)". Image available at: http://photos.newswire.ca/images/download/20140808_C3570_PHOTO_EN_4735.jpg

For further information: Perry Schwartz, Director of Communications, Boston Pizza International, 905-361-3616, schwartzp@bostonpizza.com; Alexandra Peco, High Road, 416-644-2298, Alexandra.Peco@highroad.com