W Network Bonds with Elmer's Glue Over Movie Moments this August

  • Elmer's Glue sponsors W Network's popular Saturday night movies with special 'Bonding Moments' from each film.
  • Tailor-made W Network promos include touching scenes from heartwarming favourites I Don't Know How She Does It, He's Just Not That Into You, The Notebook and Definitely Maybe.

TORONTO, Aug. 6, 2014 /CNW/ - This August W Network has partnered with Elmer's Glue to sponsor its Saturday night movies by highlighting touching moments that will stick with viewers. The multi-tiered, on-air campaign airs nationally on W Network targeting Women 25-54. The unique initiative features 30-second interstitials, aptly titled 'Bonding Moments,' which air during the highly popular Saturday night films on W Network that air at 9 p.m. ET/PT beginning August 9.

The 30-second 'Bonding Moments' created by W Network highlight emotional scenes from the films that amplify the 'Bonding Moments' and are reinforced with the tag "Let's Bond". The featured spots include a couple falling in love in The Notebook, a mother returning to her young child after travelling in I Don't Know How She Does It, a father encouraging his adult daughter in He's Just Not That Into You, and a young father preparing to read a bedtime story to his daughter. Presented by Elmer's Glue the 'Bonding Moment' will air approximately halfway through each film.

"When consumers think of glue, they think of Elmer's and using fun word play, we are connecting our audience on W Network with a great product," said Lynn Chambers, VP, Client Marketing, Corus Entertainment. "We love when we partner with a brand that allows for inspired ways to get their messages to audiences. The 'Bonding Moments' campaign is a great example of creativity working to add to our viewers enjoyment."

The multi-tiered, on-air campaign airs nationally on W Network targeting Women aged 25 – 54 and also includes on-air billboards and on-air promotion. The campaign will drive consumers to Elmers.ca with helpful hints on preparing kids for back-to-school. One of the most highly recognized consumer brands, Elmer's has been providing adhesives to consumers for more than 60 years.

The films schedule are:

He's Just Not Into You (2009) airs Saturday, August 9 at 9 p.m.

Definitely Maybe (2008) airs Saturday, August 16 at 9 p.m.

The Notebook (2004) airs Saturday, August 23 at 9 p.m.

I Don't Know How She Does It (2011) airs Saturday, August 30 at 9 p.m.

Preview 'Bonding Moments':

The Notebook Bonding Moment 

Definitely Maybe Bonding Moment 

About W Network
Watched by over 10 million viewers in an average month, W Network delivers compelling entertainment for women, ranging from blockbuster movies to popular dramas and reality series. For more information, visit www.wnetwork.com.

About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company that creates, broadcasts and licenses content across a variety of platforms for audiences around the world. The Company's portfolio of multimedia offerings encompasses specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing, children's animation and animation software. Corus' brands include YTV, TELETOON, ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), HBO Canada, Historia and Séries+, as well as Nelvana, Kids Can Press, Toon Boom and 39 radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Fresh FM London, JUMP! 106.9, Q107 and 102.1 the Edge. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at corusent.com.

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SOURCE W Network

For further information: Owen McCorquodale, Corus Entertainment, 416.479.6068, owen.mccorquodale@corusent.com; Danielle Sefton, Corus Entertainment, 416.479.6094, danielle.sefton@corusent.com