MEDIA ADVISORY: Depend encourages you to "Drop Your Pants for Underwareness"

TORONTO, Aug. 6, 2014 /CNW/ - Approximately 3.3 million Canadians are affected by bladder control issues, but the topic is not widely discussed. So no one has to go at it alone, Depend brand is launching "Drop Your Pants for Underwareness" to help break down the stigma of bladder leakage and support millions of people with the condition. To kick off this new social movement, Depend brand will showcase a live billboard and inviting everyone to join the movement and "Drop Your Pants for Underwareness".

What:             

Depend Brand "Drop Your Pants for Underwareness" live billboard at Yonge and Bloor intersection in Toronto, ON



When:           

Wednesday, August 6th


11:30am – 1:30pm



Where:          

Yonge and Bloor intersection, North-East side


2 Bloor Street East


Toronto, ON


M4W 1A8



Why:               

Awareness is the first step in eliminating stigmas. Approximately 3.3 million Canadians are affected by bladder control issues known as incontinence. Depend brand is launching "Drop Your Pants for Underwareness" to help break down the stigma of bladder leakage and support millions of people with the condition.

Join the cause and request a free product sample at www.Underwareness.com

About the Depend Brand and Kimberly-Clark  
Kimberly-Clark's Depend brand, the adult incontinence category leader in North America, is committed to breaking category stigmas, changing the bladder leakage conversation and understanding the needs of those with the condition. This year, the Depend brand is celebrating its 30th anniversary of providing people with products that help allow them to live an active, fulfilling life. For more information or to request a product sample, visit www.depend.com or follow us on Facebook or Twitter.

Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C's brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 142-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook or Twitter.

SOURCE Kimberly-Clark

For further information: Charlene Magnaye (on behalf of Depend), Charlene.Magnaye@Ketchum.com, 416.355.7430