Mazda Canada reports sales for July 2014

TORONTO, Aug. 1, 2014 /CNW/ - Mazda Canada announced sales for July 2014 today totaling 7,036, which is an increase of 1% compared to July 2013. Total year-to-date sales of 43,335 are up by 1% versus 2013.

Sales in July were led by the compact Mazda3 with 4,133 sold, increasing 14% versus July 2013. 98% of all Mazda3s sold in July were equipped with the fuel-efficient SKYACTIV Technology, which also accounted for 88% of all Mazda vehicles sold in the month of July. Sales of the new Mazda3 have improved dramatically over the last four months, forcing Mazda to move up production of the 2015MY Mazda3 to keep up with increased demand.

The CX-5 was once again the second-best selling model for Mazda in July, with sales of 1,871 units. Year-to-date the CX-5 is up by 8% versus 2013.

"Consumers across the country are experiencing our incredible line-up of fuel-efficient and fun-to-drive vehicles at test drive events like our Art of Exhilaration Tour, and are coming away with the realization of how much fun you can have behind the wheel of a Mazda," said David Klan, Senior Director, Sales, Marketing & Regional Operations. "Every single vehicle Mazda builds is created with the soul of a sports car, from the city-sized Mazda2 to the seven-passenger CX-9 and it shows when you get in the driver's seat."

July Highlights

  • CX-9 sales rose 33% compared to July 2013, best July sales since 2010
  • Mazda3 sales increased 14% versus July 2013, best July sales since 2010
  • CX-5 sales are up 8% year-to-date
  • Mazda5 sales have increased by 11% year-to-date
  • SKYACTIV Technology vehicles accounted for 88% of all sales in July
  • Sales increased despite managed fleet sales reduction of 97% year-over-year

  July July YOY YTD YTD YOY
  2014 2013 Change 2014 2013 Change
Mazda2 260 350 -25.7% 1,444 2,749 -47.5%
Mazda3 4,133 3,630 13.9% 24,964 22,977 8.6%
Mazda5 326 578 -43.6% 2,529 2,276 11.1%
Mazda6 260 283 -8.1% 1,865 3,026 -38.4%
MX-5 65 70 -7.1% 414 423 -2.1%
Passenger Car 5,044 4,911 2.7% 31,216 31,451 -0.7%
             
CX-5 1,871 1,937 -3.4% 11,280 10,476 7.7%
CX-9 121 91 33.0% 839 953 -12.0%
Light Truck 1,992 2,028 -1.8% 12,119 11,429 6.0%
             
MAZDA TOTAL 7,036 6,939 1.4% 43,335 42,880 1.1%

About Mazda Canada Inc.
Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information visit Mazda Canada's media website at www.media.mazda.ca

SOURCE Mazda Canada Inc.

For further information:

Sandra Lemaitre, Director, Public Relations
(905) 787-7167; slemaitr@mazda.ca