Andrew Goodman to Chair Search Engine Strategies (SES) Toronto 2008 & 2009 Conference & Expos


    TORONTO, August 13 /CNW/ - Search Engines Strategies today announced that
Andrew Goodman has been appointed as Chairman and host of the 2008 and 2009
Search Engine Strategies Conference & Expos in Toronto, the premier Canadian
event for search engine marketing and optimization.

    Andrew Goodman is founder of Toronto-based Page Zero Media, a marketing
agency which focuses on ROI-driven paid search and custom online marketing
plans. He is also co-founder of Traffick.com, an award-winning industry
commentary site; author of Winning Results with Google AdWords (McGraw-Hill,
2005; 2nd ed. 2008); and frequently quoted in publications like The Wall
Street Journal, National Post, New York Times, Globe and Mail, and New Media
Age.

    He has spoken and moderated at some 20+ Search Engine Strategies
conferences around the world and has previously hosted the Toronto event
alongside SES Programming Director Chris Sherman. As Chair of SES Toronto
2008, Goodman will resume his hosting and moderating roles as well as work
closely with the Incisive Media content team to build an educational and
enlightening program.

    "SES Toronto is known as the largest internet search conference and expo
in Canada," said Andrew Goodman. "The Canadian search landscape is clearly
growing, so I am thrilled to be given the opportunity to organize and host the
next 2 events in Toronto. This past year I was excited to introduce new
content to the program in emerging fields such as online public relations,
measures of search relevance and ad quality, and social media, and to discover
new speakers who hit it off with the SES audience. I look forward to deepening
and freshening the content and continuing to foster working relationships
among search marketing experts and the business community."

    "Andrew's expertise in search marketing and long history with SES made
him the natural choice for next year's Toronto event," said Kevin Ryan, vice
president of global content for Search Engine Strategies and Search Engine
Watch. "We look forward to working with Andrew again, who understands the
demand for insightful education and networking in this region."

    For full information on Search Engine Strategies Toronto '08 and other
upcoming conferences in the series, visit www.SearchEngineStrategies.com.

    If you would like to meet Andrew Goodman or Kevin Ryan they will both be
in San Jose next week for SES San Jose.

    About Incisive Interactive Marketing LLC -- A Division of Incisive Media
PLC

    Incisive Media PLC is a specialist business information provider, based
in the UK with offices in North America, Hong Kong, India and Mainland China.
The company's activities are currently built around ten core industry sectors
- mortgages; marketing services; financial technology; retail investment;
capital markets; risk management; insurance; legal services; private equity
and photography. Information is provided via a wide range of channels--in
print, in person and online. Funds advised by Apax Partners, a leading global
private equity group, recently completed the successful de-listing of Incisive
Media from the London Stock Exchange alongside the existing management.

    Incisive Interactive Marketing LLC is the marketing services division of
the company and incorporates leading websites Search Engine Watch, the ClickZ
Network and their associated events series including Search Engine Strategies.
These properties were acquired in 2005.



For further information: Incisive Media Matt McGowan, +1-212-925-6990
matt.mcgowan@incisivemedia.com or PAN Communications Ann Shannon,
+1-978-474-1900 ses@pancomm.com