Vitality appoints Distributor for markets outside of North America

Trading Symbol: VPI

VANCOUVER, July 22, 2014 /CNW/ - Vitality Products Inc. (Vitality or the Company) has appointed Vitality One World Health Inc. (the Distributor) on an exclusive basis the right to distribute and sell the Company's 92 natural health products (NHPs) for countries outside of North America.

The Company is to receive an aggregate fee of $100,000 from the Distributor and a royalty fee based upon the Distributor's gross sales of the Company's products for the exclusive right to distribute and sell the Company's products in countries outside of North America for an initial term of three years.

Vitality One World Health Inc. of Vancouver, BC is an independent contractor and is not a related party of the Company.  For more information, distribution and sale of Vitality outside of North America, Vitality One World Health Inc. may be contacted at #1150 - 789 West Pender Street, Vancouver, BC  V6C 1H2 or info@vitalityoneworld.com.

The Company continues to investigate opportunities to market and distribute its 92 NHPs, each with its own Natural Product Number (NPN) licensed by Health Canada.  The Company's NHPs include non-GMO, gluten-free, soy-free and vegan friendly products, and vitamins, minerals and supplements with time release formulations.  Any inquires made of Vitality for distribution of our NHPs outside of North America will be referred to the Distributor.  All product launches involve risks including but not limited to the availability of financing on favourable terms, human resources, availability of product ingredients at favourable costs, changes to government regulations, adverse sales and competition.

Forward-Looking Information Statements:  This release may contain forward-looking information based on management's expectations, estimates and projections.  All statements that address expectations or projections about the future, including statements about the Company's strategy for growth, product development, market position, expected expenditures and financial results are forward-looking statements.  These statements are not guarantees of future performance and involve a significant number of risks, uncertainties and assumptions.

On behalf of the Board of
VITALITY PRODUCTS INC.

"W. Douglas Grant" (signed)
__________________________________
W. Douglas Grant, President & CEO

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Vitality Products Inc.

For further information: W. Douglas Grant, President & CEO at (604) 683-6611 or info@vitality.ca