Shop CNIB presents The Bradley

The Bradley watch, the first of its kind in Canada, operates by the use of magnetic ball bearings on the front and sides of the watch allowing the user to check the time with just a touch. (CNW Group/CNIB)

The epitome of style, design and accessibility; created for everyone.

TORONTO, July 22, 2014 /CNW/ - Making waves the world over, The Bradley timepiece gives users the power to touch time!  The Bradley, created for people who are blind or partially sighted, makes it possible to discreetly tell time without everyone knowing you're checking the time.  Now available in Canada only through Shop CNIB while supplies last.

Named for an ex-naval officer and gold-medal Paralympian, The Bradley quickly grew from a Kickstarter campaign to a high-demand timepiece that can be worn – and loved – by anyone regardless of their level of vision.

The first watch of its kind, The Bradley was created to address a need in the blind and partially sighted community. Many of the accessible timepieces currently on the market aren't always accurate and often make it impossible to discreetly check the time. The Bradley uses magnetic ball bearings that move around the front and side of the watch's face to indicate minute and hour; with just a touch a user can accurately and secretly check the time.

"I truly believe that anyone would love The Bradley," says Gregor Barnes, a Bradley watch owner and senior manager of operations for Shop CNIB. "It's great for a user who is blind, partially sighted or sighted. I'm sighted but I wear it because it's stylish and makes it possible to check the time without anyone knowing and in any situation."

The Bradley, created by E-one Timepieces in collaboration with product designers, engineers and people with vision loss provides everything you could want in a watch – regardless of your level of sight. Its sleek and functional design makes it not only stylish but accessible. Powered by magnets, the ball bearings move around the watch using a Swiss Quartz Movement to deliver precise and accurate time down to the second. Its titanium body is stylish, durable and easy to clean and is waterproof up to 50m.

Nominated for design of the year by Design Museum, this cutting-edge, one-of-a-kind watch is available in limited quantities and won't last long!  Shop CNIB is currently the only Canadian outlet selling the Bradley and it's available in two styles: stainless steel mesh band and blue fabric/leather strap. Order yours today!

About Shop CNIB
Shop CNIB offers Canada's largest array of products and technology for better living with vison loss. All proceeds support CNIB vital programs and services for people in local communities. 

SOURCE CNIB

Image with caption: "The Bradley watch, the first of its kind in Canada, operates by the use of magnetic ball bearings on the front and sides of the watch allowing the user to check the time with just a touch. (CNW Group/CNIB)". Image available at: http://photos.newswire.ca/images/download/20140722_C3520_PHOTO_EN_4413.jpg

For further information: Sara Lennox, Specialist, Corporate Communications, CNIB, 416-486-2500 ext. 7157, sara.lennox@cnib.ca