Montana's releases the world's first ad campaign paid for in meat

Video: Montana's releases the world's first ad campaign paid for in meat.

Video: Trading BBQ meat from Montana's Cookhouse for yoga lesson. Montana's releases the world's first ad campaign paid for in meat.

Video: Trading BBQ meat from Montana's Cookhouse for fresh flowers. Montana's releases the world's first ad campaign paid for in meat.

Montana's releases the world's first ad campaign paid for in meat. Enjoying some BBQ from Montana's Cookhouse after trading meat for MMA lessons. (CNW Group/Montana's Cookhouse & Bar)

Montana's releases the world's first ad campaign paid for in meat. A great deal for everyone. Trading Montana's Cookhouse BBQ for a real tattoo. (CNW Group/Montana's Cookhouse & Bar)

TORONTO, July 22, 2014 /CNW/ - To prove that Montana's Best of BBQ Sampler event is irresistible, the Montana's team tried to shoot an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket, and shrimp. And it worked.

Montana's surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services. Over two days of bartering and shooting, they received a psychic reading, an MMA lesson, a manicure, a yoga lesson, men's skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo.

But the bartering didn't end there. The entire production crew and the advertising agency agreed to take part of their payment in BBQ.  

Chelsea Kellock, Brand Manager at Montana's says "This ad campaign proves with real people, just how irresistible our BBQ is." She added "Hardly anyone turns down a platter of BBQ. Forget about Bitcoins, meat is much more widely accepted."

The Best of BBQ Sampler Event at Montana's allows each guest to choose two meats and a side. When they bring more people, they have the option to share more BBQ.

The ads will be airing in cinemas across Canada, on TSN and online pre-roll. Longer versions of each encounter will be released on Montana's Facebook page and on Twitter.

TO SEE THE ADS, PLEASE FOLLOW THIS LINK:

PAID FOR IN BBQ - VIDEOS.

MONTANA'S SOCIAL MEDIA:

Twitter @MontanasRibs
Facebook.com/MontanasRibs

BACKGROUND:

Montana's is a Cookhouse & Bar that has become famous for BBQ, like smokehouse ribs and big fire-grilled burgers. The brand celebrates fun-to-eat food and social slurping that breaks the 'proper' rules. It's an environment that lets you do what comes naturally. A vibe that is unpretentious and energetic. Montana's isn't a place to stand on ceremony. It's a fun-loving gathering place where it's okay to eat with your hands, drink out of mason jars, laugh heartily and enjoy your friends and family.

Montana's Cookhouse & Bar is owned by Cara Operations Limited.

SOURCE Montana's Cookhouse & Bar

Video with caption: "Video: Montana's releases the world's first ad campaign paid for in meat.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140722_C3266_VIDEO_EN_4414.mp4&poster=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20140722_C3266_VIDEO_EN_4414.jpg&order=1&jdd=20140722&cnum=C3266

Video with caption: "Video: Trading BBQ meat from Montana's Cookhouse for yoga lesson. Montana's releases the world's first ad campaign paid for in meat.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140722_C3266_VIDEO_EN_4415.mp4&poster=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20140722_C3266_VIDEO_EN_4415.jpg&order=2&jdd=20140722&cnum=C3266

Video with caption: "Video: Trading BBQ meat from Montana's Cookhouse for fresh flowers. Montana's releases the world's first ad campaign paid for in meat.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140722_C3266_VIDEO_EN_4416.mp4&poster=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20140722_C3266_VIDEO_EN_4416.jpg&order=3&jdd=20140722&cnum=C3266

Image with caption: "Montana's releases the world's first ad campaign paid for in meat. Enjoying some BBQ from Montana's Cookhouse after trading meat for MMA lessons. (CNW Group/Montana's Cookhouse & Bar)". Image available at: http://photos.newswire.ca/images/download/20140722_C3266_PHOTO_EN_4417.jpg

Image with caption: "Montana's releases the world's first ad campaign paid for in meat. A great deal for everyone. Trading Montana's Cookhouse BBQ for a real tattoo. (CNW Group/Montana's Cookhouse & Bar)". Image available at: http://photos.newswire.ca/images/download/20140722_C3266_PHOTO_EN_4418.jpg

PDF available at: http://stream1.newswire.ca/media/2014/07/22/20140722_C3266_PDF_EN_4419.pdf


For further information: Chelsea Kellock, Brand Manager, Montana's Cookhouse and Bar, T (905) 760-2244 x2214, C (647) 284-0163, E ckellock@cara.com