Yahoo! Search Marketing launches in Canada

    TORONTO, Feb. 5 /CNW/ - Yahoo! today announced the official launch of
Yahoo! Search Marketing (YSM) as well as a new search platform formerly known
as Panama.
    "We've received an overwhelmingly positive response to the new search
marketing platform to date and are thrilled to open it up to all businesses
that want to take advantage of Yahoo! Search Marketing's more intuitive and
powerful system," said Martin Byrne, National Director, Search Marketing in
Canada. "By giving companies the right tools, visibility and environment to
create highly effective search marketing campaigns, Yahoo! is connecting
businesses to consumers more effectively than ever before."
    Now advertisers can quickly create campaigns, determine their desired
position, understand their potential share of available clicks, set their
budgets, and then see their ads online within minutes. In addition, Yahoo!'s
new ad testing and optimization features allow advertisers to easily test
their creative options and manage their campaigns to the goals they have for
return on investment.
    By giving companies the right tools, visibility and environment to create
highly effective search marketing campaigns, Yahoo! is connecting businesses
to consumers more effectively than ever before. Many advertisers and agencies
using the system have responded favorably to its features.
    On February 5, 2007 Yahoo! will be adding to the platform its Market
Design feature, a dynamic pricing system that is an added value for
advertisers using the new system.
    To sign up online for a new Yahoo! account or learn more about the new
search marketing platform, please visit: http://searchmarketing.yahoo.com/
    For more information, to see first-hand the online sign-up process or to
speak with Martin Byrne from Yahoo! Canada, please contact, Julia Stein at
416-645-3683 or via email at [e-mail]

    About Yahoo!

    Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo!'s mission is to connect
people to their passions, their communities, and the world's knowledge. Yahoo!
is headquartered in Sunnyvale, California.

For further information: Media contacts: Julia Stein, Fleishman-Hillard,
[phone], [e-mail]; Clive Hobson, Yahoo! Canada, (416)
848-6184, [e-mail]