DataWind expands distribution into retail channel through UniverCell stores, with a focus towards bundled internet access on BSNL's network
BANGALORE, July 17, 2014 /CNW/ - DataWind Inc. (TSX: DW), maker of Aakash and Ubislate tablets, and a leading provider of wireless web access products and services in India, today announced a retail partnership with UniverCell, the largest electronics retail player in Southern India, to market the Company's UbiSlate tablets. The Company also announced that it will provide with the purchase of its UbiSlate 7Cz and UbiSlate 3G7 tablet PCs, 12 months of bundled unlimited internet browsing* with Bharat Sanchar Nigam Ltd. ("BSNL"), the network provider with the largest geographic reach in Southern India.
Until now, DataWind products were primarily available to the customer through ecommerce and direct to consumer channels, such as TV home-shopping. The Company will now offer its entire product range of UbiSlate Tablet PCs and PocketSurfer Smartphones available off-the-shelf at UniverCell's more than 450 retail outlets spread across southern India. UniverCell has ordered more than 20,000 units at this initial stage of the relationship.
Moving a step closer to its mission of bridging the digital divide for the digitally disenfranchised, DataWind has struck a partnership with BSNL to provide bundled internet access on the Company's UbiSlate tablets.
DataWind's breakthrough web delivery platform, offered on the UbiSurfer browser delivers a fast web experience on even congested or rural 2.5G mobile networks. Covered by over 18 U.S. and international patents, the Company's proprietary acceleration technology reduces bandwidth consumption by 20 times on average for basic internet browsing, while delivering a faster and more broadly accessible internet access.
Speaking on the occasion Suneet Singh Tuli, CEO DataWind said, "We are delighted to find great strength in UniverCell as our retail partners and we view this association as a first significant step towards making our products available across the country. This relationship significantly expands our distribution by adding a significant player from the retail channel to support our tablet sales."
"Association with BSNL for bundled internet service to our customers is a major breakthrough. We're happy to see that our partner in connectivity - BSNL, shares our aspiration of ubiquitous connectivity for all. With affordable technology and free internet, we are now one step closer in our quest of bridging the digital divide. This unique partnership validates our technology and belief in low cost internet connectivity sans barriers," said Tuli.
Present on the occasion, Mr Sathish Babu, Founder and Managing Director of UniverCell Telecommunications said, "Tablet has been a focus area for us. The DataWind proposition of affordable tablets bundled with data is sure to be a super hit. UniverCell is happy to partner with Datawind in making India, especially children, smarter. Backed by our expansive store network and value added services like easy payment options meant for the middle class, techspert service - where we provide post purchase set up support to the customer, we are confident of breaking all records and reaching new milestones in tablet sales."
Mr. S.B. Shenoy, Deputy General Manager of BSNL, said, "We're mandated with bringing the internet to the far reaches of this country. DataWind's technology and UniverCell's retail reach will help bring internet penetration to the next stage. We are pleased to partner with DataWind who have created the category of 'low cost tablets' in India. In fact it would be our endeavor to provide internet services uninterrupted to all the users."
Shenoy also highlighted some key elements which are central to this alliance and which will help the business interest of BSNL to expand its 3G customer base & Promote BSNL services .
DataWind is a leader in low-cost Internet connectivity for emerging markets. DataWind's mission is to bring the Internet, which has the ability to create tremendous social and economic benefits, to billions of unconnected people in the developing world. The Company's Internet Delivery Platform offers a low-cost Internet browsing solution by bundling an affordable tablet device with an inexpensive, pre-paid, 2G Internet service plan.
About UniverCell Telecommunications
UniverCell is the first mobile retail store that marked the organized mobile retailing sector in India. The first outlet was founded in 1997 by Mr. D.SathishBabu after he studied the behaviour of mobile phone consumers who found it difficult to access the entire range of products available to them. UniverCell was formed with an aim to enrich the customer by understanding his needs and recommending comprehensive mobility solutions. The organization's vision is to be 'The Most Admired Retailer' for customers, employees and partners. UniverCell provides consumers with an ambience that allows them to make intelligent and informed shopping decisions in a store that provides great comfort and a high degree of service. Over the years it has transformed into one of the leading retailing organizations in Tamil Nadu and has its sights on replicating its success pan India. There are more than 450 UniverCell outlets across Tamil Nadu, Andhra Pradesh, Karnataka, Kerala, Telengana and Maharashtra. UniverCell showcases mobile phones, tablets and mobile phone accessories from among the best and leading brands in the world and also runs an operator products division that provides data cards, data plans and phone recharge services.
Bharat Sanchar Nigam Ltd. was incorporated on Year 2000. It is one of the largest & leading public sector units providing comprehensive range of telecom services in India.
BSNL has installed Quality Telecom Network in the country & now focusing on improving it, expanding the network, introducing new telecom services with ICT applications not only in towns but also in remote villages & winning customer's confidence. BSNL is the only service provider, making focused efforts & planned initiatives to bridge the rural-urban digital divide in ICT sector. BSNL serves its customers with a wide bouquet of telecom services namely Wireline, CDMA mobile, GSM 2G/3G mobile, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP, IN Services, FTTH. BSNL has started moving towards NGN platform in big way. To facilitate high speed broadband in remote villages we are carrying out prestigious NOFN (National Optical Fibre Network) project of Government of India. In wireless data segment BSNL has registered Triple digit growth in last FY 13-14. The unique points of BSNL data services are "All India free data roaming" & "All customers are enabled for 3G access & speed".
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*Unlimited internet browsing is limited to the UbiSurfer browser. Internet access on the UbiSurfer browser is provided free to the consumer by DataWind through a bundled plan from BSNL. If the UbiSurfer browser is not utilized, free or bundled access to other applications is limited to 250MB/month.
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