VIVA from Best Buy launches Maternity Nest online hub

To celebrate the launch, Best Buy commissions survey asking Canadians to share their stories of preparing for parenthood

BURNABY, BC, June 30, 2014 /CNW/ - Attention all new parents and parents-to-be, VIVA from Best Buy is thrilled to announce the launch of its new online shopping hub Maternity Nest. From blogs written by parents offering tips and advice, clothing for the whole family and all the gear needed to feel prepared, Maternity Nest is a one-stop shop for every parent's needs.

In celebration of the launch of Maternity Nest, Best Buy commissioned a survey asking Canadians to share some of their details around preparing for parenthood.

According to the national survey, a whopping 82 percent of Canadian parents are still making babies the old fashioned way, right at home. While we Canadians may like others to think that our children were conceived in the throes of passion on a honeymoon or vacation, it's clear that the majority of us are doing it in the comfort of our own bed.

The study, which asked parents the details over how and when their baby was conceived, also found that:

  • Only seven per cent of Canadian parents say they conceived on vacation, and one per cent conceived on their honeymoon
  • One-third (34 per cent) of Canadian parents say their most recent child was a pleasant surprise.
  • 58 per cent of Canadians are biological parents, regardless of their child's age
  • 59 per cent of Canadian parents plan ahead when starting a family
    • Respondents from Ontario (60 per cent), Alberta (58 percent) and British Columbia (58 per cent) were most comparable to the national average, while Quebeckers topped the chart at 66 per cent

Visit Maternity Nest to check out more and get the best deals on top brands for children and parents.

Survey Methodology:

From June 13th to June 14th 2014 an online survey was conducted among 1,508 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 2.5%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

SOURCE Best Buy Canada

For further information: Danielle Jang, Communications Manager, danjang@bestbuycanada.ca