Brick Brewing Lowers Pricing on Waterloo Beer for Ontario's Restaurants and Bars
KITCHENER, ON, June 26, 2014 /CNW/ - Brick Brewing Co. Limited ("Brick" or the "Company) (TSX:BRB) announced today, in conjunction with Restaurants Canada - an association representing 30,000 bars, pubs, restaurants and other food service businesses -a drop in the price paid by Ontario restaurant owners for beer. Twenty four pack tall cans of Waterloo are now priced at $49.95, vs the old price of $65 - 30% higher. This means bar and restaurant owners now pay the same as the public does for Brick's Waterloo craft beers.
"Choice and true competition are always positive and we are thrilled to share our Waterloo craft beers - which recently won Gold, Silver and Bronze at the Ontario brewing awards - with even more people at pubs, patios and restaurants across the province" declared George Croft, president and CEO Brick Brewing. "Brick is a local, Canadian-owned brewery and this new relationship with Restaurants Canada represents a great step forward for our company, and for customers looking for more choice when it comes to beer."
About Brick Brewing:
Brick is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.
SOURCE Brick Brewing Co. LimitedFor further information:
Sean Byrne, CFO at (519) 742-2732 x132