Brand New Daiya - Non-Dairy Products Leader Daiya Foods Appoints Healthy Lifestyles, Consumer Products Industry Veteran Terry Tierney as CEO

Natural, organic and consumer packaged goods industry veteran Terry Tierney assumes CEO helm from Daiya Co-founder Greg Blake; new leadership set to propel company to next level of strategic growth.

VANCOUVER, British Columbia, June 26, 2014 /CNW/-- Daiya Foods, creator of best-selling dairy-free, soy-free and gluten-free cheese alternative products, is pleased to announce the appointment of Terry Tierney as its CEO. Experiencing massive growth in the non-dairy, cheese alternative products market, the addition of Mr. Tierney to the team brings seasoned, professional leadership that will help propel the company to the next level of strategic growth, said company Co-founder Greg Blake.

The recent growth of Daiya Foods – founded in Vancouver in 2008 and based on an innovative, all natural recipe widely acclaimed for its remarkable cheese-like taste, consistency and melting properties – necessitated the addition of a seasoned executive to help realize the company's aggressive long-term growth plan. Mr. Tierney has served as a director of Daiya since 2011 and has been instrumental at a strategic level in the company's success to date.

Mr. Tierney's career in the natural, organic and conventional grocery industry spans 30 years, serving in previous roles as the President and CEO of MyChelle Dermaceuticals, a leading natural skin care company; President and CEO of Allegro Coffee, one of the nation's premier specialty and organic coffee brands; Chief Marketing Officer of Frontier Natural Brands, a pioneering natural and organic products company with such prominent brands as Simply Organic and Aura Cacia; and Founder, President and CEO of Rocky Mountain Natural Foods. He is, and has been, a board member for numerous natural products companies over the last 20 years. Mr. Tierney began his career in marketing and brand management at Kraft Foods.

"Terry has a long track record of leading companies through various growth stages even while serving as a Director for Daiya. We are thrilled to be in the position to further leverage his vast experience and skills in this new role," said Daiya Co-Founder Greg Blake.

"It's an honor and privilege to become a more integral member of the Daiya leadership team. The success that the company has earned to date is a clear testament to the talent, passion and culture that co-founders Greg and Andre (Kroecher) have built from 'Daiya 1.' I look forward to building on that foundation," said Mr. Tierney.

As the dairy-free trend gains momentum and the non-dairy cheese products category continues to experience double-digit growth, Daiya has doubled its manufacturing capacity to meet current and anticipated consumer demand. By expanding its brand portfolio to other products, including Daiya Slices and Cream Cheese Style Spreads, and the newly launched Daiya Pizza – the industry's first dairy-free, gluten-free and soy-free frozen pizza – Daiya projects that its products will be sold in more than 20,000 stores by year end.

About Daiya Foods
Daiya products are a deliciously dairy-free alternative that melt, taste and stretch just like dairy-based cheese. Daiya is free of many of the common food allergens, including gluten, dairy, casein, lactose, soy (common to many other non-dairy cheese alternatives), egg, wheat, barley, whey, peanuts and tree nuts (excluding coconut oil). Suitable for vegans, Daiya products are free of animal products, cholesterol, trans fats, and preservatives. To learn more, visit www.daiyafoods.com.

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Communications on behalf of Daiya Foods by Compass Natural Marketing, Boulder, CO, info@compassnaturalmarketing.com.

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SOURCE Daiya Foods

For further information:

Michael Lynch, Daiya Foods, michael@daiyafoods.com, tel 778.383.1471, Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042

http://www.daiyafoods.com

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