Sprylogics and Frankly Sign Agreement to Bring Ephemeral Coupons and Chat to Poynt
- Collaboration will include jointly developed intellectual property
TORONTO and SAN FRANCISCO, June 26, 2014 /CNW/ - Sprylogics International Corp. ("Sprylogics") (TSXV: SPY), a technology provider of local mobile search and messaging solutions for consumers and businesses announces that it has signed an agreement with San-Francisco-based Frankly Chat ("Frankly") to collaborate on an Ephemeral Coupon Ad Unit ("ECAU") and integrate the Frankly Chat messaging client into the Poynt app.
The agreement is multi-faceted and will combine the expertise, R&D and IP of both Sprylogics and Frankly to develop an ephemeral coupon that provides a way for advertisers to create high-value, high-impact promotions without the risk of out-of-market redemption. The technology behind the new ephemeral mobile coupon will be co-developed and co-owned by both companies. In addition, Poynt will enjoy the benefit of integrating Frankly's robust, high performance messaging to Poynt users. A key feature of Frankly Chat is its ephemeral nature--the chat disappears after a predetermined period, and is not stored on messaging servers.
"I am very excited about the potential for ephemeral couponing to become a disruptive mobile advertising unit, especially when combined with our existing capabilities in highly targeted, local-search advertising." says Marvin Igelman, CEO of Sprylogics. "In addition, Frankly's ephemeral chat is impressive, intuitive and unique in many ways and it will be a significant upgrade for our user base."
"We are pleased to collaborate with Sprylogics on the development of a new mobile advertising unit," says Steve Chung, CEO of Frankly Chat. "Sprylogics' local search expertise together with our ephemeral communication technology is a great combination for mobile advertisers wanting to break through the clutter. We are also thrilled that Poynt has selected Frankly's core messaging technology over other providers to power their own chat module to their large user base."
About Frankly Chat
Frankly Chat is one of the fastest growing mobile messaging apps in the market with over 1 million downloads, and achieved top ten social app rankings in 15 countries in the Apple AppStore. Based in San Francisco, Frankly has raised venture funding from world class investors including SK Planet and is a portfolio company of the prestigious Stanford University StartX incubator program. For more information, please visit www.FranklyChat.com .
Sprylogics International Corp. enables telecom operators, messaging and mobile application providers to introduce new revenue streams into their apps with its "Poynt-Enabled" SDK. "Poynt-Enabled" brings monetization related to the user's search intent, while increasing loyalty, engagement and usage activity levels. Sprylogics semantically aggregates and distributes useful local content by making it searchable via its patented geographical and contextual targeting technology.
Sprylogics also markets Poynt; an award winning, all-in-one mobile local search App that has garnered over 20 million downloads. Both products have a common focus on enhancing the mobile user experience, enabling users to do more "without leaving the app", while monetizing via local search results and transactions.
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Cautionary and Forward-looking Statements - Statements contained in this news release, which are not historical facts, are forward-looking statements that involve risk, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. All forward-looking statements included in this news release are based on information available to the Company on the date hereof. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results of Sprylogics to differ materially from the conclusion, forecast or projection stated in such forward-looking statements. These risks, uncertainties and other factors include, but are not limited to factors referenced in Sprylogics' other continuous disclosure filings, which are available at www.sedar.com. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update any forward-looking statements, except as required by applicable securities laws.
SOURCE Sprylogics International Corp.For further information: Sprylogics International Corp. | David Berman, CFO, (905) 761-9200, Ext. 21 | firstname.lastname@example.org | www.sprylogics.com