IKO Beefs up Benefits for its ShieldPRO plus+ Contractor Program Members

Company announces Member discount available through HomeAdvisor.com

KANKAKEE, IL, June 18, 2014 /CNW/ - IKO - a North American pioneer and global leader in the roofing materials business has recently partnered with HomeAdvisor, a leading online source for connecting homeowners to pre screened home service professionals. IKO's partnership with HomeAdvisor will give their members, access to web marketing solutions including targeted leads, professional websites, mobile websites, expert industry advice and the HomeAdvisor Seal of Approval. HomeAdvisor grants the Seal of Approval to service professionals who pass a background check. It is promoted to the millions of homeowners who use HomeAdvisor to find reputable local businesses for their home repairas, maintenance and home improvement needs.

Marketing Director, Carol Perkins, explains that homeowners are going beyond friends and family to look for reputable, professional roofing contractors.  "More and more, they're going online where they can read peer reviews, testimonials and find more information faster than through traditional referrals. IKO wants to encourage our ShieldPRO plus+ Program Members to take advantage of this highly targeted and motivated market."

HomeAdvisor's proven success in online marketing will help IKO's ShieldPRO plus+ Program Members enhance their success by expanding their business reach.  Since 1999, HomeAdvisor has helped over 30 million homeowners connect to local pre-screened and customer-rated service professionals, such as roofing contractors.

"These days, it's harder than ever for business owners to know where to spend their advertising dollars to get the best return on their investment," Ms. Perkins continues.  "Traditional marketing media are so fragmented. But now, with HomeAdvisor, our ShieldPRO plus+ Program Members will be available to millions of homeowners who are ready to hire a local professional for their home project. Best of all, now our Member Contractors will have a predictable ad budget they can control."

Ms. Perkins says, "At IKO, we know that a professional roofing contractor's job well done is the company's best advertisement and ours. We constantly invest in our ShieldPRO plus+ Program Members' training, recognize their successes and support their businesses with marketing materials, programs and partnerships like this one with HomeAdvisor."

She encourages professional roofing contractors who are interested in this, and the many more benefits of being an IKO ShieldPRO plus+ Contractor Program Member to visit the company website www.iko.com and download an application form.

About IKO
IKO is a world-wide leader in the roofing, waterproofing and insulation industry for residential and commercial markets.  A vertically integrated company, IKO operates more than 25 manufacturing plants throughout North America and Europe.  IKO is a family owned business established in 1951.

Copyright ©2014 IKO Industries, Ltd. All rights reserved.  For media or industry analyst support, please visit our website at http://www.iko.com

About HomeAdvisor

HomeAdvisor is a leading website and mobile app provider offering resources for home repair and improvement projects.  HomeAdvisor's patented ProFinder technology matches homeowner projects to the nation's largest network of over 80,000 pre-screened, customer-reviewed home improvement professionals. Homeowners can make informed home project decisions using resources including: Pro Reviews, featuring reviews from homeowners who have actually been connected with the service professionals they review; Cost Guide, providing average costs for projects coast-to-coast; Home911, offering dedicated 24/7 emergency home repair support; DesignMine, providing inspiration and collaboration for remodeling projects; as well as robust home trips and project planning tools. Access to all of the site's features is free for homeowners, with no membership or fees required.  HomeAdvisor is based in Golden, CO, and is an operating business of IAC (NASDAQ: IAC)

SOURCE IKO

For further information: Carol Perkins, Marketing Director, IKO, 235 West South Tec Drive, KANKAKEE, IL, 60901, 1-815-936-9600, Email: carol.perkins@iko.com