Bramalea City Centre Launches Redesigned Website

BCC Makes a Statement with new Website and Marketing Efforts

BRAMPTON, ON, June 16, 2014 /CNW/ - Bramalea City Centre (BCC), Ontario's fourth largest shopping centre, recently launched its redesigned website BramaleaCityCentre.com. Created to inspire and engage consumers, the new website features an improved user interface and updated look. In addition to the website, the centre's new fashion-forward design is also unveiled in a variety of new marketing efforts including a Spring & Summer 2014 Trend Report, an updated mall directory and indoor advertising.

"We are committed to serving as an industry and community leader that inspires consumers, and our new website and marketing efforts are an extension of that vision," shares Alan J. Gomez, Marketing Director, Bramalea City Centre. "With the success of our recent expansion to nearly 1.5 million square feet of retail shopping space and the launch of our popular FashioniCITY loyalty program, we wanted our digital and branded efforts to reflect the excitement and modern feel of our centre. Our goal was to make a statement with our new creative, all while inspiring and educating shoppers to do the same within their own lives."

Designed for consumers who love to shop, the new website highlights the season's top fashion trends and showcases the unique offerings of the centre's tenant mix of over 350 stores and services. The responsive design provides an optimal experience for users on a wide range of devices, including mobile, desktop and tablet devices. The exclusive content available includes behind-the-scenes videos, insightful tips and styling advice.

Built by Toronto-based Speeker Inc, a company that provides mobile and web solutions for customer engagement and content marketing, BCC's new website has also been designed in compliance with Web Content Accessibility Guidelines (WCAG) 2.0, as outlined in the Accessibility Standard for Information and Communications.

Complementing the mall's fashion-forward website, BCC's Spring & Summer Trend Report serves as a guide to the season's top fashion trends by highlighting product from select retailers for both men and women. Designed by Option B Creative, the 28-page report is available at Guest Services and via select retailers in the mall. A modified version of the report will be used for a direct mail campaign to consumers outside of Brampton, offering the same fashion advice and an incentive to shop at BCC.  Consumers will also enjoy a newly designed mall directory, and select imagery from the website and Trend Report will be on display throughout the mall.

ABOUT BRAMALEA CITY CENTRE
Bramalea City Centre, as the 7th largest shopping centre in Canada and the 4th in Ontario, is the dominant regional shopping centre in the City of Brampton. Located at the corner of Queen Street and Dixie Boulevard, Bramalea City Centre is in the heart of one of Canada's fastest growing communities. The newly expanded two-level shopping centre offers 1.5 million square feet of retail shopping space, showcasing a solid tenant mix of over 350 stores and services including Forever 21, BCBGMAXAZRIA, Browns Shoes, Joe Fresh, Pandora, Express and Target. Well anchored by Sears, Hudson's Bay, Metro and Best Buy, the centre also offers three convenient mini centres along the perimeter of the property, offering nationally branded services, retailers and restaurants such as ScotiaBank, the LCBO, Home Outfitters, The Keg and Moxie's. The site is approximately 82.2 acres in total. For more information, visit BramaleaCityCentre.com, or follow @BCCStyle on Twitter, Facebook or Pinterest.

SOURCE Bramalea City Centre

For further information: Alan J. Gomez, Bramalea City Centre, 905-595-4746, agomez@morguard.com; Susan Zuzinjak, smitten creative boutique, 416-782-2300, ext. 201, susan@smittencreative.com