SCA Launches New Tork® Foodservice Cleaning Wipe to Deliver a Fresh Impression to Customers across Canada

Tork Foodservice Cleaning Wet Wipes (CNW Group/SCA)

Front-of-house wipes efficiently clean tables between seatings and encourage repeat customer visits

OAKVILLE, ON, June 16, 2014 /CNW/ - SCA, maker of the Tork® brand of Away-from-Home professional hygiene products in North America, today announces availability of the new Foodservice Cleaning Wet Wipe in Canada. The cleaning wipes are a superior front-of-house solution for efficiently turning tables in casual, upscale and fine dining restaurants when compared to standard cleaning methods. Available in a convenient resealable, self-dispensing, apron-sized pack, these wipes are discreetly portable to make cleaning more efficient and hygienic, even during peak service hours. The streamlined solution allows staff to turn tables quickly and hygienically without cutting corners, serving as many customers as possible, while conveying a fresh and clean impression to increase likelihood of return visits.

The Foodservice Cleaning Wet Wipes simplify table cleaning for service staff, regardless of skill level and without additional training.  Designed to fit right into server apron pockets, Tork Foodservice Cleaning Wet Wipes are convenient for cleaning table tops between each seating, freeing staff from making the trip to and from the back of house each time a table is turned.

"Efficiently serving customers is critical for restaurant and foodservice operators, but it's equally important to maintain high standards of hygiene to increase customer satisfaction and return," said Suzanne Cohen, foodservice marketing director with SCA's North American Away-from-Home Professional Hygiene business.  "We've designed our new cleaning wipes to quickly and effectively clean tables between customer seating, so staff can spend more time with guests and less time re-mixing chemicals behind the scenes."

The ready-to-use cleaning wipes can be used alongside standard sanitizing methods.  Cleaning tables before applying sanitizing solution also improves the efficacy of the chemical solution by reducing the likelihood of contamination from food particles.  And, unlike traditional sanitizing bucket or spray methods, the Tork Foodservice Cleaning Wipes remove both water soluble and oil-based dirt, greatly reducing the risk of trapped bacteria on tabletop surfaces.

For a best in class solution to table turns follow this 2 step process:

  • Clean - Use The Tork Foodservice Cleaning Wet Wipes at each table turn to remove oil, grease and other food particles. The cleaning wipe can be used alone or with sanitizing solution.
  • Sanitize - Use standard sanitizing method when necessary. The solution stays effective longer because cleaning wipes remove the food contaminants that can otherwise weaken the sanitizing solution.

To introduce the new wet wipe system, Tork is offering free trials for its customers so they can experience this simple solution themselves.  Learn more about the Tork Foodservice Wet Wipe system and sign up for a free trial at http://www.tork.ca/CleanWithinReach.

About Tork®
The Tork brand offers professional hygiene products and services to customers ranging from restaurants and healthcare facilities to offices, schools and industries. Products include dispensers, paper towels, toilet tissue, soap, napkins, and industrial and kitchen wipers. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader. Tork is a global brand of SCA, and a committed partner to customers in over 80 countries. To keep up with the latest Tork news and innovations, please visit: torkusa.com or tork.ca.

About SCA
In North America, SCA produces the Tork® line of dispensers, towels, tissue, soap, napkins and wipers used in commercial settings such as office buildings, restaurants, schools and healthcare facilities and the TENA® line of incontinence care products used by consumers at home and in healthcare facilities. TENA and Tork are the global leading brands in their categories. For more information visit www.sca.com/us.

SCA in Canada operates nationally employing 280 people with head offices in Oakville, Ontario and manufacturing facilities in Drummondville, Quebec.

Globally, SCA is a leading hygiene and forest products company. We develop and produce sustainable personal care, tissue and forest products. Sales are conducted in about 100 countries under many strong brands, including the leading global brands TENA and Tork, and many regional brands.  As Europe's largest private forest owner, we put great emphasis on sustainable forest management.  SCA has about 44,000 employees. Sales in 2013 amounted to $14 billion. SCA was founded in 1929, has its headquarters in Stockholm, Sweden, and is listed on the NASDAQ OMX Stockholm stock exchange. More information at www.sca.com

Sustainability
SCA delivers sustainable solutions with added value for our customers from safe, resource efficient and environmentally sound sourcing, production and development. Recent third party accreditations for the SCA sustainability work include Dow Jones Sustainability Index 2013, the WWF Environmental Paper Company Index 2013, and Ethisphere - World's Most Ethical Companies 2014.

SOURCE SCA

Image with caption: "Tork Foodservice Cleaning Wet Wipes (CNW Group/SCA)". Image available at: http://photos.newswire.ca/images/download/20140615_C7071_PHOTO_EN_41410.jpg

For further information:

please contact Ian Roberts
(416) 642-7906 or iroberts@webershandwick.com