$92,000 Raised Through Text to Donate Program to Support Families of Fallen RCMP Members

MONCTON, June 12, 2014 /CNW/ - The Mobile Giving Foundation Canada (MGFC) announced today that New Brunswickers and Canadians from across the country have used their cell phones to donate more than $92,000 to support the families of the RCMP Officers killed in last week's tragedy in Moncton. The text-to-donate initiative is a partnership between MGFC, the Rotary Club of Moncton and the RCMP Foundation.

Canadians can continue to support the families by simply texting the keyword MONCTON to the shortcode 45678 to make a $20 donation. The donation will appear on the customer's monthly wireless bill, and 100% of the donation will go directly to the Moncton Fallen RCMP Members Fund. The text-to-donate program will remain in place until at least the end of July.

"Canadians have shown once again how eager they are to support each other during a time of crisis in our communities," said Bernard Lord, President of the Canadian Wireless Telecommunications Association (CWTA) and Chair of MGFC. "Our thoughts remain with the impacted families as they begin their difficult journey ahead."

About the Mobile Giving Foundation Canada
The Mobile Giving Foundation Canada (MGFC) was founded in 2009 to create a "mobile giving channel" that empowers non-profit organizations and donors. MGFC provides the organizational layer, operational guidelines and technical infrastructure for registered charities and donors to use the incredible power and convenience of mobile technology. The mobile giving channel gives Canadians a simple and immediate way to respond to appeals from worthy causes and have their donation charged to their wireless phone bill. 100 per cent of the donation is then remitted to the designated charity. Mobile giving campaigns are supported by Bell, Fido, Koodo, MTS, Rogers, Solo, TELUS, Videotron, Virgin Mobile and WIND Mobile. For further information, please refer to the MGFC Web site at www.MobileGiving.ca.

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SOURCE Canadian Wireless Telecommunications Association

For further information:

Marc Choma
CWTA
613-233-4888 ext. 207
mchoma@cwta.ca