BASF invites Canadian journalists to 2014 North American Agricultural Solutions Media Summit

MISSISSAUGA, ON, June 9, 2014 /CNW/ - BASF will welcome journalists from across Canada to the 2014 North American Agricultural Solutions Media Summit in Research Triangle Park (RTP), Durham, North Carolina, June 10-12, 2014.

The event, "Linking Innovations That Yield Results," will highlight BASF's commitment to the farming industry and focus on how BASF innovations help meet the growing needs of its customers.

"We're proud to showcase our products and the customer-focused research behind them at events like these," said Ron Kehler, Business Director for BASF's Canadian Crop Protection Division. "This is an opportunity to demonstrate our long-term dedication to agricultural research – including the work done in North Carolina and its impact on growers across Canada."

As part of the agenda, delegates will learn about BASF innovation and the vision for the future from BASF leaders such as Markus Heldt, President, Crop Protection Division, and Nevin McDougall, Senior Vice President, North America Crop Protection.

They will also listen to a food industry expert panel on the future of agriculture and food industries from respected experts including the 2010 North Carolina Farmer of the Year, a futurist, an academic, and a well-known food personality.

Finally, delegates will visit field trials featuring new BASF products at the Research Farm in Holly Springs, North Carolina.

Canadian delegates will also tour the BASF research headquarters and participate in one-on-one interviews with Canadian executives on the following topics:

Ron Kehler, Business Director for Canadian Crop Protection Division:

  • The strength of BASF as a large global organization.
  • BASF's commitment to relevant innovation addressing grower challenges today and into the future.

Dave Peters, Marketing Manager:

  • How BASF builds solutions to meet customers' needs.
  • New BASF products, services, and customer education.  

Robert McAuley, Customer Relationship Manager:

  • How BASF is helping growers manage their operations with innovative technology like the AgSolutions® secure sites, Learning Centre, Showpad and the development of Clearpoint™ Advanced.

Follow all the action at the media summit by following @BASFAgSolutions and using the hashtag #AgMsBASF on Twitter.

AgSolutions is a registered trade-mark of BASF Corporation; Clearpoint is a trade-mark of Affinity Management Ltd.; all used with permission by BASF Canada Inc.

© 2014 BASF Canada Inc.    

BASF - The Chemical Company

BASF Canada, located in Mississauga, Ontario is a subsidiary of BASF SE, and an affiliate of BASF Corporation. BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. For more information about BASF's North American operations, visit www.basf.us. To find out more about BASF's activities in Canada visit www.basf.ca or follow us on twitter: www.twitter.com/basfcanada.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

SOURCE BASF Canada Inc.

For further information: Christina Stroud, BASF Canada Inc., Tel: (289) 360-6062, E-mail: christina.stroud@basf.com; Jo Ann Robinson, ON Communication, Tel: (519) 963-1946, E-mail: joann@oncommunication.ca