Newsweek Announces Renewed Global Expansion Plans
Signs Agreement with Empirical Media to Pursue Foreign License Opportunities for Newsweek in Target Markets around the World
NEW YORK and LONDON, May 28, 2014 /CNW/ - Just three months after print editions of Newsweek successfully re-launched on newsstands in the United States and Europe, the iconic newsweekly publication announced that it has entered into an exclusive partnership with Empirical Media to pursue foreign license agreements for Newsweek and Newsweek.com in targeted markets around the world.
"We are excited to announce this partnership with Empirical to help us bring local market editions to our readers in markets around the world," said Etienne Uzac, co-founder and CEO of IBT Media, owner of Newsweek. "The demand for Newsweek is global, and we are seeing increasing interest in our editorial since the brand's re-launch in the U.S. and Europe. Based on these trends, we see a significant opportunity to grow the brand's footprint internationally, and we look forward to working with Empirical to accomplish this."
Empirical Media, a global media services and advisory firm, will pursue and facilitate foreign license partnerships to publish Newsweek in targeted markets, with an initial focus on serving increasing demand in Central Europe and Asia. Newsweek, a historically strong licensing brand, is already published through local license partnerships in Korea, Pakistan, Poland, Japan and Latin America.
"There is significant demand to expand Newsweek's publication and distribution around the world," said Laurie Benson, of Empirical. "We are thrilled to partner with IBT Media and Newsweek to help them deliver such a powerful brand and high-quality editorial content to more readers in more languages."
About IBT Media
IBT Media is the umbrella organization that publishes iconic editorial brands and innovative upstarts with the common vision to fuel passion and enable informed decisions around the world. IBT Media gives readers in 190 countries a window into current events, inspired perspectives and empowering information. IBT Media brands are currently published by local staff in 5 countries and include International Business Times, Newsweek, Medical Daily, Latin Times and iDigitalTimes, and more. For more information on IBT Media, please visit: http://corp.ibt.com.
About Empirical Media
Empirical Media accelerates global growth for media companies, providing unrivaled advisory and media services from its team of experienced operators. Empirical is led by media industry veteran Jim Friedlich, and its London office is headed by Laurie Benson, a former Publisher of Time Magazine Europe who also led Bloomberg BusinessWeek in EMEA. For more information please visit: http://empiricalmedia.com/.
For licensing opportunity inquiries, please contact Laurie.Benson@empiricalmedia.com.
Samantha Nelson, Edelman on behalf of Newsweek and IBT Media
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