Event Advisory / Interview and Photo Opportunity - Toronto's Top Fitness Trainers and Canada's Queen of R&B Give Kidney Cancer the Boot

This National Cancer Survivors Day, the Kick It Up for Kidney Cancer boot camp event celebrates survivors and supports people fighting kidney cancer  

TORONTO, May 28, 2014 /CNW/ - This National Cancer Survivors Day (Sunday, June 1), fitness fanatics and boot camp junkies are coming together to give kidney cancer the boot at the 2nd annual Kick It Up for Kidney Cancer event. This year, Toronto's top fitness trainers will be joined by JUNO Award-winning singer / songwriter and soul sensation, Jully Black, as she squats, kicks and jumps for a great cause.

Kick It Up for Kidney Cancer boot camp, is a team-based, four-hour boot camp to help Kidney Cancer Canada raise awareness of Canadians affected by the disease. The funds raised will help more Canadians fight and survive kidney cancer.

To date, over $45,000 has been raised to support Kidney Cancer Canada!  But for a disease that is steadily increasing in incidence, more support is needed. In 2013, it was estimated that 5,900 Canadians were diagnosed with kidney cancer and 1,750 died from it[i].

What:  

Kick It Up for Kidney Cancer boot camp

Where:  

Varsity Stadium, 299 Bloor Street West (at the University of Toronto)

When:

Sunday, June 1, 2014

Time:   

10 a.m. to 2 p.m. (registration opens at 9 a.m.)

Who:     

Interviews are available with the following representatives before, during and after the event

The boot camp is made up of a collection of high-energy sessions led by Michael DeCorte of Jock Yoga, Eva Redpath of Body Conditioning by Dancers (BCBD), and Brent Bishop of Think Fitness.

Media opportunity: Join us at the event or book an interview leading up to June 1 with:

  • Jully Black, Canada's Queen of R&B and JUNO Award-winning singer / songwriter. Jully can speak about why she is passionate about this cause and her love for exercise.
  • Eva Redpath, founder and creator of BCBD a one-of-a-kind, cutting-edge fitness class.
  • Michael DeCorte, founder of Jock Yoga. Michael is frequently seen on CBC's Steven and Chris as their fitness expert.
  • Brent Bishop, owner of Think Fitness Studios, a performance-inspired, boutique personal training centre. Brent is Jully Black's personal trainer and has worked with Olympians, high-level athletes and various film and television personalities.
  • Rachelle Velman, the daughter of a kidney cancer patient. Rachelle can speak to her personal connection to the disease and why events like Kick It Up for Kidney Cancer are so important.
  • Catherine Madden, Executive Director, Kidney Cancer Canada. Catherine can talk about new trends and issues affecting kidney cancer patients in Canada, and what Cancer Survivor Day means to kidney cancer patients.
  • Andrew Weller, Vice Chair Kidney Cancer Canada& Chair Kick It Up 2014. Andrew can talk about the importance of volunteers/volunteering and the goals of the event.

Photos opportunities are available on-site


[i] Canadian Cancer Society's Advisory Committee on Cancer Statistics. Canadian Cancer Statistics 2013. Toronto, ON: Canadian Cancer Society; 2013. Page 22

SOURCE Kidney Cancer Canada

For further information: or to schedule an interview, contact: Dustin Hamilton, Environics Communications, dhamilton@environicspr.com, 416-969-2664; Morgan Cates, Environics Communications, mcates@environicspr.com, 416-969-2789