Smartsun UV Indicator Wristbands Help Canadians Enjoy Sun More Responsibly - Be sun smart….be sun safe

smartsun UV wristband changes colour to let you know when to apply more sunscreen and when you`ve had enough sun. Suitable for sensitive skin - Waterproof - Reacts to UVA and UVB rays - Now at Shoppers Drug Mart and Pharmaprix stores. www.smartsun.ca (CNW Group/TPS Promotions & Incentives)

TORONTO, May 15, 2014 /CNW/ - Now available in Canada, Smartsun UV Wristbands employ a patented technology to enable safer sun enjoyment, reducing the risk of sunburn, premature skin aging and skin cancers by indicating when you should reapply sunscreen and when you've had enough sun for the day.

Dermatologist designed and laboratory tested, Smartsuntechnology involves a chemical reaction set off by the suns' rays causing the band to change colour reflecting the cumulative daily level of UVA and UVB exposure. Uniquely, Smartsun UV Wristbands account for sunscreen applied in measuring exposure to UV radiation, prompting the user to apply more sunscreen or to get out of the sun altogether at the right time.

"1 in 7 Canadians will develop skin cancer during their lifetime" says Claes Lindhal, President of Intellego-Technologies.  "We are thrilled to introduce Smartsun to Canadians to help them enjoy the sun more responsibly".

"In today's age of sun awareness we know that overexposure causes premature aging of our skin and increases the risk of skin cancers.  Research shows that up to 90% of skin aging can be caused by UV exposure." says Aaron Moscoe, President of Smartsun distributor TPS Promotions & Incentives.  "Smartsun can help us each put good sun protection habits in place to minimize risks to ourselves and to our children."

Smartsun wristbands are waterproof (not affected by salt or chlorine), non-allergenic and suitable for all skin types including fair and sensitive skin.  They were nominated "Baby Product of the Year" in Sweden (2013) and recently received the IGC Global Promotions International Gold Award for Best Business Case (2014).

Intellego-Technologies, a Swedish based research and development company, is the patent owner and manufacturer of Smartsun products.

Smartsun is distributed exclusively in Canada by TPS Promotions &Incentives, a Markham, ON based company providing promotional marketing solutions to leading brands across industry sectors.  Smartsun UV Wristbands will be available at retail only at Shoppers Drug Mart and Pharmaprix stores as of May 19.  Each package of seven Smartsun UV wristbands will retail for $7.99.

SOURCE TPS Promotions & Incentives

Image with caption: "smartsun UV wristband changes colour to let you know when to apply more sunscreen and when you`ve had enough sun. Suitable for sensitive skin - Waterproof - Reacts to UVA and UVB rays - Now at Shoppers Drug Mart and Pharmaprix stores. www.smartsun.ca (CNW Group/TPS Promotions & Incentives)". Image available at: http://photos.newswire.ca/images/download/20140515_C8431_PHOTO_EN_40328.jpg

For further information:

TPS Promotions & Incentives: Vera Maidan - vera@smartsun.ca /905-474-9304/www.smartsun.ca