LIONSGATE BEFIT CHANNEL AND NETWORK EXPAND TO REACH MILLIONS THROUGH CUTTING EDGE ORIGINAL FITNESS PROGRAMMING
BeFit Channel, the Leading YouTube Fitness Channel for Women, Hits One Million Subscribers
The BeFit Network Grows to Over Two Million Subscribers With The Addition of Four Popular Channels, Including KinoYoga
SANTA MONICA, Calif., May 13, 2014 /CNW/ - Lionsgate BeFit Channel, the ad-supported one-stop shop for free, high quality fitness programming, has quickly grown to over one million subscribers, offering original content on topics including weight loss, workout systems, cardio, HIIT (high intensity interval training), yoga, Pilates, dance and muscle building from a broad spectrum of globally recognized fitness experts and up-and-coming trainers. Officially recognized as the leading channel in the "Workouts, Wellness and Weightlifting Lineup," BeFit is among the top 1% of YouTube channels in the Google Preferred Program.
The BeFit multi-channel network recently added new channel partners, increasing the network's reach to two million subscribers. Building on the innovative programming from partners such as Scott Herman, network newcomers include fitness expert Courtney Prather, dance expert Sydney Benner, Yoga expert Kino MacGregor and The Booty Barre founder Tracey Mallett.
"BeFit is at the pinnacle of online fitness and we are poised to continue our growth with the addition of new channels and transformational original content. The way people consume fitness content is rapidly evolving and we are at the forefront of that evolution," said Kajsa Vikman, SVP of Marketing and General Manager of BeFit. "Our mission is to provide 'Workouts that Work,' available to everyone, anywhere at any time."
BeFit is committed to providing complete fitness solutions to its mostly female audience. As such, BeFit uses many tools to connect with their highly engaged users such as Facebook, Instagram and Pinterest and most recently launched a bi-weekly newsletter to people who sign up on the website.
Adding to the popular "30-Day Fitness" series, which has received 10 million views on YouTube to date since its launch, BeFit continues to create original programs for the growing audience of online fitness consumers. New programs recently added to the channel include "BeFit Beginner's Yoga" with Kino MacGregor, an introductory Yoga course that includes a robust mix of all the core poses, and "BeFit Bikini Body Pilates" with YouTube star and fitness blogger Cassey Ho, a fat-burning and target-toning Pilates series that tones your arms, legs, butt and abs.
ABOUT LIONSGATE BEFIT
Lionsgate BeFit is an ad-supported one-stop shop for free, high-quality fitness programming that features original new shows focusing on the latest trends including complete workout systems, mobile content and highlighting top trainers and brands along with an extensive content catalog. The trainers showcased on the YouTube network are world-renowned experts in their fields that include Jillian Michaels, Denise Austin, Kym Johnson, Jane Fonda, Billy Blanks, Jr.; Mary Helen Bowers, Dolvett Quince and Scott Herman among others.
Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. Lionsgate currently has 34 television shows on 22 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men and Nurse Jackie, the comedy Anger Management, the network series Nashville, the syndication success The Wendy Williams Show and the critically-acclaimed series Orange is the New Black.
Its feature film business has been fueled by such recent successes as the blockbuster first two installments of The Hunger Games franchise, The Hunger Games and The Hunger Games: Catching Fire, the first installment of the Divergent franchise, Now You See Me, Kevin Hart: Let Me Explain, Warm Bodies, The Expendables 2, The Possession, Sinister, Roadside Attractions' Mud and Pantelion Films' breakout hit Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.
Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 15,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.
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