Nerium International Launches Optimera Skincare Line in Canada

- Only products to market containing exclusive SAL-14 extract -

ADDISON, Texas, May 7, 2014 /CNW/ - The Nerium International team unveiled another breakthrough product line – Optimera- which is making its first appearance exclusively in Canada. The Optimera line includes both a Night Cream and a Day Cream and is the only product line on the market to include the exclusive new SAL-14 extract.

After a thorough search of the world for natural, botanical ingredients that produce high-impact results, SAL-14 extract, a synergistic combination of various botanicals, was produced from a cutting-edge plant cell duplication technology and is formulated to significantly reduce the appearance of fine lines, wrinkles, discoloration, uneven skin texture, enlarged pores and aging/loose skin. In addition to the signs of aging, Optimera also improves radiance, elasticity, and the smooth appearance of skin. Clinical trials performed on Optimera reveal that 93% of participants had improvement in the appearance of their wrinkles and 97% had an improvement in their skin radiance.

SAL-14 is a synergistic combination of various botanicals, including Bidens Pilosa, which is organically harvested in Brazil. Optimera products also contain Centella Asiatic, which helps with the appearance of toning and tightening. In addition to these high-impact ingredients that are in both products, the Day Cream also includes moisturizing agents that keep skin feeling soft. The Optimera line is formulated without parabens, gluten, propylene glycol, sulfates, DEA, or synthetic colors.

According to Marie Bertrand, Cosmetic Scientist and founder of the Skin Science Clinic in Calgary, "Optimera is absolutely unique in the skincare world – I haven't seen anything like it. With real science behind the products, they work on all aspects of skin aging to produce powerful results. With Optimera, there's no need to have dozens of different products to achieve younger looking skin."

Since its August 2011 launch, Nerium International has reached record-breaking sales while building millions of consumers with their NeriumAD line of age-defying skincare products. NeriumAD has had one of the most successful skincare launches in recent history; 2013 sales exceeded $200 million.

"We have wanted to expand internationally since inception," said Founder and Chief Executive Officer Jeff Olson. "After setting numerous records in the United States, we are excited to introduce our international product line in Canada that is based on advanced science and is extremely effective to produce real results."

Optimera is available to customers in Ontario and British Columbia, Canada at MyNerium.com for C$188 for both the Night Cream and the Day Cream. The Night Cream can also be purchased separately for C$125. Nerium International plans to make the product available to additional Canadian provinces this June.

About Nerium International:
Nerium International, LLC, headquartered in Addison, Texas, is a relationship marketing company that markets breakthrough products validated by science. Since its August 2011 launch in the US, Nerium has reached record-breaking sales and earned industry accolades while building millions of consumer fans along the way. Led by an executive team with more than 200 years of collective industry experience, Nerium International is committed to developing and distributing skincare products that are rooted in real science, produce real results, and improve consumers' lives. For more information, please visit www.mynerium.com.

MEDIA CONTACT:
Ashley Julian
Krupp Kommunications
646.797.2041
ajulian@kruppnyc.com

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SOURCE Nerium International

For further information:

http://www.mynerium.com

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