Honda Canada Begins Second Quarter with Fourth Consecutive Month of Growth

Honda Civic continues to top competitors in the passenger car category
Acura RDX sails to all-time monthly sales record

MARKHAM, ON, May 1, 2014 /CNW/ - Combined April sales of 15,667 units by the Honda and Acura divisions of Honda Canada Inc. represented a 2% increase over last year's sales. The Honda Automobile Division reported April sales of 13,687 units, up 3% over last year. The Acura Division reported April sales of 1,980 units, down 5% versus last year.

"Strong Honda Fit, Odyssey and Acura RDX sales in April showcases Honda's strength in our utility vehicle line-up. The Honda Civic also remains on top of the competition in the passenger car category heading into the Spring selling season," said Dave Gardner, vice president of sales and marketing, Honda Canada Inc. "Additionally, it was an honour to have our Accord Hybrid recognized as the 2014 Canadian Green Car by so many of Canada's most respected journalists at the recent Green Living Show in Toronto.  Joining the award-winning Accord family and sharing the fun-to-drive performance, sophisticated styling and premium comfort features of the Accord sedan, the Accord Hybrid offers a no-compromise vehicle for the extreme fuel saver."

April Highlights:

  • Honda Civic holds its position as the number one selling passenger car in Canada through the fourth month of 2014
  • Honda Fit monthly sales were up 118% versus the same period last year (1,635 versus 751 units sold in 2013)
  • Honda Odyssey sales increased by 44% versus the same period last year (1,072 versus 743 units sold in 2013)
  • Honda Ridgeline saw monthly sales growth of 28% versus the same period last year
  • Acura ILX set an all-time April sales record with 301 units sold versus 298 in 2013
  • Acura business was led by 901 delivered units of the RDX, breaking an all-time monthly sales record set  in April 2013 (901 versus 750 units sold)
HONDA CANADA INC.   HONDA CANADA INC.
APR-14   APR-14
RETAIL SALES - MTD   RETAIL SALES - YTD
                 
MODEL 2014 2013 % Change   Model 2014 2013 % Change
                 
FIT 1635 751 117.7%   FIT 3,090 2,108 46.6%
CIVIC 4,643 5,424 -14.4%   CIVIC 17,050 16,711 2.0%
INSIGHT 0 8 -   INSIGHT 0 45 -100.0%
CR-Z 7 2 250.0%   CR-Z 21 17 23.5%
ACCORD 1,930 1,738 11.0%   ACCORD 6,124 5,464 12.6%
S2000 0 0 -   S2000 0 0 -
ELEMENT 0 0 -   ELEMENT 0 0 -
CROSSTOUR 76 107 -29.0%   CROSSTOUR 243 424 -42.7%
CR-V 3,641 3,793 -4.0%   CR-V 10,405 9,578 8.6%
ODYSSEY 1,072 743 44.3%   ODYSSEY 3,252 2,710 20.0%
PILOT 549 586 -6.3%   PILOT 1,801 1,575 14.3%
RIDGELINE 134 105 27.6%   RIDGELINE 546 478 14.2%
HONDA division 13,687 13,257 3.2%   HONDA division 42,532 39,110 9.8%
                 
CSX 0 0 -   CSX 0 0 -
ILX 301 298 1.0%   ILX 783 951 -17.7%
TSX 10 64 -84.4%   TSX 182 297 -38.7%
TL 197 175 12.6%   TL 620 574 8.0%
RL/RLX 24 2 1100.0%   RL/RLX 129 9 1333.3%
NSX 0 0 -   NSX 0 0 -
RDX 901 750 20.1%   RDX 2,206 1,925 14.6%
MDX 547 789 30.7%   MDX 1,776 1,994 -10.9%
ZDX 0 8 -100.0%   ZDX 5 23 -78.3%
ACURA division 1,980 2,086 -5.1%   ACURA division 5,701 5,773 -1.2%
                 
Honda Canada Inc. 15,667 15,343 2.1%   Honda Canada Inc. 48,233 44,883 7.4%

 

SOURCE Honda Canada Inc.

For further information:

Maki Inoue (905) 888-4416