Blackhawk Network Launches Virtual Gift Cards On Smartphones In Canada

Rogers customers get access to virtual gift cards on their smartphone in the suretap™ wallet

PLEASANTON, Calif., May 1, 2014 /CNW/ - Blackhawk Network (Canada) Ltd. (Blackhawk Canada), a leading prepaid payment network, today announced it has launched its digital platform in the Canadian market, by offering Blackhawk's gift card products to Rogers' customers in the new suretap wallet application. The application allows customers to safely store eligible payment and gift cards on their smartphones and make purchases directly from the phone by simply holding it up to contactless payment terminals.

Major Canadian retailers with egift cards available for purchase within the suretap wallet include Indigo, Swiss Chalet, Montana's Cookhouse, milestones Grill+Bar, Harvey's, Kelsey's, Earls Restaurants, Ardene, and Spafinder Wellness 365, with many more available in the coming months.

Widely available for entertainment, fashion, dining and digital content brands, Blackhawk Canada's gift card solutions benefit merchants by offering a broader customer acquisition channel, greater opportunity for incremental sales and the increased intelligence facilitated by easier customer data capture.

By leveraging Blackhawk Canada's digital platform, Rogers' customers using the suretap wallet can redeem a gift card by simply selecting a gift card in the wallet and having the merchant scan the barcode. The suretap wallet also enables customers to send Blackhawk gift cards to friends and family as well as the ability to add existing plastic gift cards to the wallet application.

"Blackhawk Canada's research has shown that Canadians are eager for access to egift options, yet few retailers are making them available," commented Steve Dekker, managing director of Blackhawk Canada. "This is a significant opportunity to connect a new customer base with the digital gift card solutions it wants, which can readily be used for purchases from favorite brands and retailers."

For more information about Blackhawk Canada, visit www.blackhawknetwork.com.

To learn more about gift cards available in the suretap wallet, visit www.rogers.com/suretap

About Blackhawk Canada
Blackhawk Canada is a subsidiary of Blackhawk Network Holdings, Inc. (NASDAQ: HAWK and HAWK B), and is a leading prepaid payment network that supports the physical and digital distribution of a wide range of prepaid products. Blackhawk Canada utilizes proprietary technology to provide consumers a broad selection of gift cards, prepaid telecom handsets, airtime cards and general purpose reloadable cards across a global network. Through Blackhawk Canada's digital platform, the company supports prepaid products and offers across a growing network of digital distribution partners including leading retailers, financial service providers, social apps, mobile wallets and other integrated physical-to-digital channels.

Forward Looking Statements
This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements are indicated by words or phrases such as "guidance," "believes," "expects," "anticipates," "estimates," "plans," "continuing," "ongoing," and similar words or phrases and the negative of such words and phrases. Forward-looking statements are based on our current plans and expectations and involve risks and uncertainties which are, in many instances, beyond our control, and which could cause actual results to differ materially from those included in or contemplated or implied by the forward-looking statements. Such risks and uncertainties include the following: our ability to obtain additional retailer e-products for the suretap wallet and the possibility that we may not be able to implement additional features such as offers and loyalty programs, our ability to grow at historic rates or at all, the consequences should we lose one or more of our top distribution partners or fail to attract new distribution partners to our network or if the financial performance of our distribution partners' businesses decline, our reliance on our content providers, the demand for their products and our exclusivity arrangements with them, our reliance on relationships with card issuing banks, the consequences to our future growth if our distribution partners fail to actively and effectively promote our products and services, the requirement that we comply with applicable laws and regulations, including increasingly stringent money-laundering rules and regulations, risks related to our ongoing relationship with Safeway and other risks and uncertainties described in our reports and filings with the Securities and Exchange Commission, including the risks and uncertainties set forth in Item 1A under the heading Risk Factors in our recent Annual Report on Form 10-K. We undertake no obligation to update forward-looking statements to reflect developments or information obtained after the date hereof and disclaim any obligation to do so other than as may be required by law.

CONTACT: MWW for Blackhawk Network, Blackhawknetwork@mww.com

SOURCE Blackhawk Network Canada Ltd.

For further information:

http://www.blackhawknetwork.com