Shoppers Drug Mart Stores Across Ontario and BC Support The Canadian Breast Cancer Foundation this Saturday May 3rd

TORONTO, April 29, 2014 /CNW/ - In support of our commitment to improving women's health through Shoppers Drug Mart WOMEN, stores across the country will be holding in-store Spring Makeover Events on Saturday May 3, 2014 from 11 a.m. to 6 p.m.  All participating Shoppers Drug Mart stores in Ontario and British Columbia/Yukon will host the Makeover Events in support of the Canadian Breast Cancer Foundation (CBCF).

"Canadian Breast Cancer Foundation is grateful to Shoppers Drug Mart Associate-owners, store teams, employees and customers for their passion and commitment to our vision of a future without breast cancer," said Wendy Slavin, CEO, CBCF-BC/Yukon Region. "Funds raised through the Spring Makeover Events will support the purchase of digital mammography vehicles to improve access to screening for all women in our province."

The events will offer various activities including, but not limited to, skin analysis and makeup applications as well as special draws and raffles will be held. This great event will allow customers to discover their own beauty while doing their part in giving back to the community to help women Feel, Look and Live Better for Life. Tickets are available for $10 and can be purchased at your local Shoppers Drug Mart. Half ($5) of each ticket sold will be donated to CBCF, while the remaining $5 is redeemable on any cosmetic purchase made at Shoppers Drug Mart during the event.

"The Spring Makeover Events allow customers and employees the opportunity to donate directly to the organizations that make a difference to women's health," said Lisa Gibbs, Director, Community Investment, Shoppers Drug Mart.  "With the support of our Associate-owners, their store teams, our employees and customers, we can make a difference and improve the health of all Canadian women in body, mind and spirit."

The funds raised through these events will give customers a chance to learn more about their breast health and how they can reduce the risk of breast cancer. In creating CBCF's first-ever digital breast health tool (in Ontario) and purchasing three mobile digital mammography units for five years (in British Columbia/Yukon), women throughout these provinces will not only have additional resources to learn about breast cancer but more opportunity and accessibility to get screened.

The Canadian Breast Cancer Foundation is a community-driven breast cancer charity and the largest funder of breast cancer research in Canada. All investments into innovative and relevant research and education have led to progress in breast cancer prevention, diagnosis, treatment and care. Beyond providing funding to the most promising breast cancer research, they support and advocate for all those affected by breast cancer. By working together, we can make a difference and create a future without breast cancer.

About the Canadian Breast Cancer Foundation
The Canadian Breast Cancer Foundation is the leading community-driven organization in Canada dedicated to creating a future without breast cancer.  Our investments in innovative and relevant research and education have led to progress in breast cancer prevention, diagnosis, treatment and care. Since 1986, we have been at the forefront of a nationwide movement supporting and advocating for the breast cancer community. Join us at www.cbcf.org.

About Shoppers Drug Mart WOMEN
Shoppers Drug Mart WOMEN represents the organization's commitment to improving the health of all Canadian women in body, mind and spirit. Brought to life through five partnership programs, created with leading experts and institutions in women's health, this national initiative connects women to health information and resources that help ensure their health only gets stronger. More information can be found at shoppersdrugmart.ca/women.

About Shoppers Drug Mart Corporation
Shoppers Drug Mart Corporation, a wholly owned subsidiary of Loblaw Companies Limited, is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart® (Pharmaprix® in Québec). With 1,253 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada.  The Company also licenses or owns 56 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and six luxury beauty destinations operating as Murale.  As well, the Company owns and operates 62 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services.  In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services; and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities For more information, visit www.shoppersdrugmart.ca.

SOURCE Shoppers Drug Mart Corporation

For further information: Media Contact: Lana Gogas, Manager, Communications & Corporate Affairs, Tel: 416-493-1220 ext. 5141, Email: lgogas@shoppersdrugmart.ca