Strategy and planning not optional extras: New CPA Canada book

A new publication from the Chartered Professional Accountants of Canada helps Canadian business owners develop an effective business strategy. Author Jeffrey D. Sherman states: "It is meaningless to talk about great execution without a great strategy. To execute the right things, you need a great strategy." The Strategy and Planning Toolkit for Small and Medium Businesses can be obtained by visiting CPACanada.ca/SPTSMB. (CNW Group/CPA Canada)

TORONTO, April 29, 2014 /CNW/ - Small and medium businesses are urged to not forget the importance of strategy and planning in a new publication from the Chartered Professional Accountants of Canada (CPA Canada).

The Strategy and Planning Toolkit for Small and Medium Businesses provides owners with quick access to valuable tools to help craft the right business strategy, incorporate it into their plan and oversee its effective execution.

Entrepreneurs often start with a focus on strategy, but then get mired in the day-to-day business.

Author Jeffrey D. Sherman, FCPA, FCA, MBA, firmly believes that far too often strategy is downplayed with the focus instead being on getting things done. Many business leaders claim that first-rate execution is more important than first-rate strategy.

"It is meaningless to talk about great execution without a great strategy," explains Sherman. "Strategy and planning are not optional extras and cannot be replaced by good execution alone. To execute the right things, you need a great strategy."

Written in clear, easy-to-understand language, the toolkit is designed to guide Canadian business owners through the process of developing an effective business strategy and execution plan. The guide is written to help business owners:

  • Create an effective planning process
  • Generate specific plans and objectives
  • Use the budget process to fuel business success
  • Effectively deal with change and growth

"We want to see small and medium businesses succeed," says Cairine Wilson, vice-president, member services, CPA Canada. "Today's business world is challenging with its fast-changing markets, products and competition. Focusing on strategy can play a key role in helping entrepreneurs achieve a competitive advantage."

The book can be ordered by visiting CPACanada.ca/SPTSMB

About CPA Canada

CPA Canada is the national organization established to support unification of the Canadian accounting profession under the Chartered Professional Accountant (CPA) designation. It was created by the Canadian Institute of Chartered Accountants (CICA) and The Society of Management Accountants of Canada (CMA Canada) to provide services to all CPA, CA, CMA and CGA accounting bodies that have unified or are committed to unification. As part of the unification effort, CPA Canada and the Certified General Accountants Association of Canada (CGA-Canada) are working toward integrating their operations this year. Unification will enhance the influence, relevance and contribution of the Canadian accounting profession both at home and internationally. www.cpacanada.ca

SOURCE CPA Canada

Image with caption: "A new publication from the Chartered Professional Accountants of Canada helps Canadian business owners develop an effective business strategy. Author Jeffrey D. Sherman states: "It is meaningless to talk about great execution without a great strategy. To execute the right things, you need a great strategy." The Strategy and Planning Toolkit for Small and Medium Businesses can be obtained by visiting CPACanada.ca/SPTSMB. (CNW Group/CPA Canada)". Image available at: http://photos.newswire.ca/images/download/20140429_C5528_PHOTO_EN_39713.jpg

For further information:

or to arrange an interview, contact:
Tobin Lambie, principal
CPA Canada
(416) 204-3228
tlambie@cpacanada.ca