BBQ season will never be the same again: Moishes to sell its famous steaks exclusively at IGA

MONTREAL, April 29, 2014 /CNW Telbec/ - Montreal's most reputed steakhouse is revolutionizing barbecue season this year. Starting May 1st, Moishes will be offering two cuts of high quality beef, the boneless rib steak and the New York strip loin steak, exclusively at IGA stores throughout Quebec. This news will surely delight meat lovers and occasional meat eaters alike.

Moishes, the definition of quality since 1938
Moishes has been passionate about offering authentic, top quality products for over 75 years, which means great value for steak lovers. This is welcome news, especially with the return of warmer weather. The name Moishes is a guarantee of quality. "We want Quebecers to know that they'll find the same savoury steaks we serve in our Montreal restaurant at IGA grocery stores across the province," confirms Lenny Lighter, owner and son of founder, Moishe Lighter. "We know steaks and we want to share our passion and know-how with all Quebecers, whether they're regulars at our restaurant or amateur chefs at home."

The reputation of the legendary steakhouse on the Main is well established. This guarantees that IGA's latest new products are top quality, just like all the other successful Moishes products already offered in store. "We are always on the lookout for quality products with added value, and with Moishes we are taking the beef category to a whole new level," points out Yvan Ouellet, Vice President, Procurement & Merchandising, Perishables at Sobeys Québec.

A product second to none to cook on the grill
Moishes will not compromise. Throughout the province, Quebecers will find perfectly marbled, top quality beef steaks aged a minimum of 30 days that are every bit as delicious as those served in Moishes restaurant. Each thick and juicy steak is hand cut, vacuum-sealed, and preservative free. The two cuts will be offered in a 14-oz. format and will retail for between $20 and $25 each.

This year IGA is giving you a reason to buy your barbecue propane tank early—so you can fully experience Moishes steaks, whether you're eating solo, with family, or a group of friends gathered around the grill!

About IGA
IGA is the largest group of independent grocers in Canada and its presence in Quebec dates to 1953. Its 280 merchants are constantly looking for new ways to better serve their clientele. The IGA banner groups together four store concepts: IGA, IGA extra, IGA express, and IGA mini. IGA is the only group of food retailers to offer consumers the opportunity to accumulate AIR MILES® reward miles.

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About Moishes
In 1938, Moishe Lighter founded his eponymous steakhouse after winning a restaurant in a poker game. At Moishes, the objective is to offer customers only the very best. Located on St-Laurent Boulevard, the celebrated Montreal institution serves authentic, old-fashioned dishes. Lenny Lighter, son of founder Moishe Lighter, is the current owner.

SOURCE IGA

For further information:

For information and interviews:
Laurie Fossat
Tel.: 514-324-1010, ext. 2158
laurie.fossat@sobeys.com