The Writing On The Wall

Torontonians to tag the city with messages of hunger for 30 Hour Famine. (CNW Group/World Vision Canada)

TORONTO, April 25, 2014 /CNW/ - Tonight the façade of an old brick building in downtown Toronto will be the backdrop for an interactive graffiti stunt.

At 9:00 p.m. the city landmark will be transformed into a live digital illusion where images and video of hunger will be displayed.  The public will get then have the chance to scribble their own virtual message about hunger with a high-tech pen onto the wall as part of the 30 Hour Famine #SeeHunger youth movement.

The event coincides with the official 30 Hour Famine date, the largest youth fundraiser in Canada (www.famine.ca).  More than 5,000 secondary and post-secondary students are participating in the fundraiser for food programs in developing countries.  30 Hour Famine began in Calgary in 1971 and has since grown to a worldwide event, being practiced in 21 countries and raising half a billion dollars.

Who: 30 Hour Famine
What: Video Projection Bombing
When: Friday, April 25, 2014 - 9:00 p.m. - 10:00 p.m.
Where: 333 Yonge St. (Yonge & Gould, near Ryerson)
Why: To bring awareness to hunger around the world, and mark 30 Hour Famine.
Interviews available: Darryl Konynenbelt, 30 Hour Famine
Online: famine.ca
Social Media: #seehunger https://www.facebook.com/#!/30HRFamine, @30HRFamine, Instagram: 30hrfamine

30 Hour Famine began in Calgary in 1971 and has since grown to a worldwide event, being practiced in 21 countries and raising half a billion dollars.

SOURCE World Vision Canada

Image with caption: "Torontonians to tag the city with messages of hunger for 30 Hour Famine. (CNW Group/World Vision Canada)". Image available at: http://photos.newswire.ca/images/download/20140425_C5256_PHOTO_EN_39655.jpg

For further information:


For media interviews:

Darryl Konynenbelt 416-669-2602; darryl_konynenbelt@worldvision.ca