AIR MILES Launches New Way to Redeem Reward Miles Online with AIR MILES Cash

Reward Partners Include iTunes, Cineplex and Hailo

TORONTO, April 24, 2014 /CNW/ - The AIR MILES® Reward Program is bringing even more flexibility and choice to Collectors by introducing a new way to redeem with AIR MILES Cash for $10 or more worth of value with participating Reward Partners.

Now AIR MILES Collectors can visit airmiles.ca/cash to redeem reward miles in the AIR MILES Cash balances of their accounts for electronic vouchers (eVouchers) for use with new Reward Partners. This reward option extends the AIR MILES Cash in-store experience launched two years ago.

AIR MILES Collectors with 95 reward miles or more in their AIR MILES Cash balance can now redeem online for eVouchers to use with new Reward Partners including:

  • Cineplex Entertainment
  • FanXchange
  • Hailo. The Taxi App
  • IRIS The Visual Group
  • iTunes
  • Kernels

This online redemption option provides our Collectors, and particularly our millennial Collectors, with relevant ways to use their reward miles for the things they want, including music and leisure with brands like iTunes and FanXchange. This group will also enjoy redeeming their reward miles for a bag of popcorn and an evening at the movies, or for a responsible taxi ride home after a night on the town!

"Two million AIR MILES Collectors are already enjoying the AIR MILES Cash feature and we anticipate that with the launch of our new eVoucher option, even more will see the benefit of the Program" said Andy Wright, President, AIR MILES Reward Program. "Not only do we have exciting new Reward Partners to choose from, but now there's no waiting for your reward to arrive in the mail. You can print immediately, use it online, or even share in real time with family and friends."

After redeeming, AIR MILES Collectors will receive an email with instructions on how to use their reward. This will vary by participating Reward Partner. The email will include either a printable eVoucher that can be used in-store at the retail location, a code to be used online, or the option to load their reward to the Reward Partner's gift card. This affords Collectors with more options for redeeming reward miles from their AIR MILES Cash balance.

For more information on new Reward Partners to come, or to activate your AIR MILES Cash balance visit: www.airmiles.ca/cash.

About AIR MILES Cash

With AIR MILES Cash, Collectors are provided with added flexibility and choice to select how their AIR MILES reward miles are earned and redeemed. Collectors can redeem instantly from their AIR MILES Cash balance in-store at participating Sponsors such as Shell gas stations or RONA home improvement stores. To join the two million Collectors who have already activated their AIR MILES Cash balance, Collectors can visit airmiles.ca/cash to set their preference. This preference will allocate future earned reward miles between two balances in their account - AIR MILES Cash and AIR MILES Dream - in the proportions specified by Collectors. They can then shop as usual at more than 240 online and retail Sponsors, with thousands of locations across Canada, to earn reward miles and build their balances.

About the AIR MILES Reward Program

Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. The AIR MILES Reward Program allows Collectors to earn reward miles simply by doing their everyday shopping at more than 240 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program also allows Collectors to indulge in more than 1,200 leisure, entertainment, merchandise, travel rewards and a range of accredited, environmentally-friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-store towards many every day and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.

iTunes is a trademark of Apple Inc., registered in the U.S. and other countries. Apple is not a participant in or sponsor of this promotion.


SOURCE AIR MILES Reward Program

For further information:

Media Office, AIR MILES Reward Program
Mediaoffice@loyalty.com
416-552-2352