American Crew, Leader in Professional Men's Grooming, Takes the All-Star Challenge to the Global Stage
DENVER, April 17, 2014 /CNW/ - American Crew, the professional leader in men's grooming, puts men's cuts and style center stage in Lisbon, Portugal, for the 2013-2014 All-Star Challenge, the annual global competition to recognize the best men's hair stylists in the world.
The American Crew All-Star Challenge is widely considered one of the top men's grooming competitions. The Challenge focuses on the art of hairdressing – creativity, technique and one's interpretation of masculinity in the modern world. The competition finals and crowning of the 2013-2014 Global Champion will take place at the MEO Arena in Lisbon, on April 28th.
"Men's grooming continues to be a global opportunity. Europe is a priority market for American Crew as we see growth potential to partner with salons through product innovation, marketing support and our educational commitment," said Raquel Matilla, American Crew Global Director of Marketing. "We're excited to celebrate the talent of top hairdressers in one of Europe's most creative and beautiful cities."
More than 1100 stylists from 18 countries entered the competition, with the following country finalists chosen to represent on the global stage: Australia, Denmark, Canada, France, Germany, Hungary, Ireland, Norway, Netherlands, Russia, Spain, Sweden, Switzerland and the United States.
"The All-Star Challenge has quickly become a premiere hair stylist competition – the level of skill and global excitement for this is tremendous," said Craig Hanson, American Crew Creative Director. "Each country finalist brings to life a unique artistic interpretation of cutting method and style."
The global judging panel for the competition is: David Raccuglia, founder of American Crew; Hanson; Sandra Nygaard, Senior Fashion and Grooming Editor, Men's Health; Sergi Bancells, General Manager USA, Spain and Latin America, Estetica Magazine; and Pedro Jose Munoz, 2012-2013 All-Star Challenge Global Champion.
For visuals, individual how-tos and behind-the-scenes coverage of the American Crew All-Star Challenge, please visit American Crew's All-Star Challenge Digital Headquarters at http://www.americancrew.com/allstarchallenge/
About American Crew All-Star Challenge:
The American Crew All-Star Challenge is about being recognized as the best stylist for men in the world. The cut. The model. The photograph. Bring it all together to create your ultimate interpretation of the American Crew man. We want the best stylist on the planet. One with a truly unique, artistic vision. One who understands what it takes to create a masculine, modern edge. And one who captures their masterpiece with professional-level art direction and photography. If you've got what it takes, start perfecting your style, because The American Crew All-Star Challenge is bigger and better than ever. To learn more go to http://www.americancrew.com/allstarchallenge/home. Follow us on Twitter: @AmericanCrew and Facebook: https://www.facebook.com/americancrew.
About American Crew:
American Crew, the professional leader in men's grooming, is the brand that defines men's style, hair care and grooming trends, distributed in more than 30,000 salons across over 40 countries. The American Crew family of grooming products delivers everything needed to create and care for men's styles including products in the hair, body, shave, style and fragrance categories, available exclusively in salons, barbershops and authorized retailers. American Crew has an ongoing commitment to elevating men's style and enhancing their personal image, and provides education, marketing and imaging support to help stylists communicate the brand's vision of men's grooming and fashion – classic style, reliability and confidence – to the marketplace. For more information, visit www.americancrew.com.
SOURCE American CrewFor further information:
Erica Sperling, Erica.Sperling@rprmc.com, (212) 317-1462