SourceKnowledge Increases Video Ad Inventory on Mobile Devices - Integrates with Inneractive's Mobile Video Platform
MONTREAL, April 16 2014 /CNW/ - SourceKnowledge, the leading Canadian marketplace for video advertising has announced an integration partnership with leading mobile video SSP (supply side platform) Inneractive of Tel Aviv. Inneractive's mobile video capabilities are VAST 2.0 compliant and cater to both mobile website publishers and developers of applications running on iOS (4.0+) and Android (2.2+).
By integrating with Inneractive's SSP, SourceKnowledge will offer its brands and advertisers full screen video ads served within an embedded HTML5 video player. Ads are auto-played, skippable, clickable, and easily closeable.
"We are increasing the amount of mobile inventory we access programmatically on behalf of our brands and advertisers", says Patrick Hopf, President and Co-founder of SourceKnowledge. "Inneractive is an innovative and cutting edge company and we are pleased to add them into our marketplace."
"We are excited to partner with a top video ad company like SouceKnowledge," says Ziv Elul, CEO and Co-Founder of Inneractive. "We are thrilled advertisers are increasingly becoming comfortable with buying video programmatically and moving beyond the desktop to incorporate mobile into their buys."
SourceKnowledge is a leading marketplace for video advertising. Brands and agencies trust SourceKnowledge to offer the largest video ad inventory, ensure brand safety and viewability, as well as push the envelope for multi-platform presence by being the authority on emerging technologies such as connected TV. SourceKnowledge reaches over 12 million unique users in Canada and 122 million unique users in the United States (comScore, February 2014). Founded in 2009, SourceKnowledge is located in Montreal with clients around the world. For more information, please visit sourceknowledge.com.
Inneractive is the mobile industry's leading Supply Side Platform (SSP) enabling premium publishers to benefit from global and high quality monetization verticals across all mobile platforms.
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