Investor Education Fund (IEF) Welcomes the Appointment of a Financial Literacy Leader

Challenges Ahead Require Focus on Changing Behaviours of Canadians with their Money

TORONTO, April 15, 2014 /CNW/ - Investor Education Fund (IEF), a leading Canadian authority on financial literacy, education and research, welcomes the Federal Government's appointment of a Financial Literacy Leader, cementing its commitment of financial literacy for Canadians. "We congratulate the government on this first step in further supporting the role of the financial literacy community in Canada," says Tom Hamza, President of Investor Education Fund (www.GetSmarterAboutMoney.ca).

"We know that Canadians need help when making financial decisions and we have been building genuine momentum in addressing the issue since 2000. The focus must be on changing the behaviour of Canadians about their money.  We need to recognize that part of this effort will require consumers to be more self-aware of their financial behaviours and be more questioning of financial products that are offered to them. We need to focus on reaching people with these messages in a way that the government has not reached them before."

IEF looks forward to working with the Financial Literacy Leader, to help Canadians get smarter about money.

The Investor Education Fund (IEF) is a not-for-profit organization, established by the Ontario Securities Commission (OSC) and funded through OSC enforcement settlements. IEF provides unbiased and independent financial tools to help Canadians make better money decisions. IEF offers research-based financial information to consumers via GetSmarterAboutMoney.ca, and to students, parents and teachers through InspireFinancialLearning.ca and extensive classroom programs.

SOURCE Investor Education Fund (IEF)

For further information:

TO SET UP AN INTERVIEW WITH TOM HAMZA:
Contact: Margo Rapport 
Email: MRapport@GetSmarterAboutMoney.ca
Phone: 416-895-5672