My Trade-In program gives old wireless devices new life

Stock Symbol:  MBT

WINNIPEG, April 10, 2014 /CNW/ - MTS today introduced My Trade-In, a new program that lets customers swap their used devices for an in-store credit at any MTS Connect store location. MTS representatives will confirm the trade-in value of any device brought into the store and issue a credit on the spot. Customers can then use these valuable in-store credits to offset the cost of upgrading to the latest device or switching their service to MTS.

"The MTS My Trade-In program means old handsets - even those that have been put through the wringer - don't have to be left sitting in a drawer when it's time to upgrade," said Paul Norris, MTS Vice-President of Consumer Brand and Marketing. "My Trade-In gives these devices new life and keeps them out of landfills."

The My Trade-In program demonstrates MTS's commitment to environmental responsibility by decreasing electronic waste. After being reset to their factory settings, traded-in devices will be recycled and resold in other markets, or disassembled and sold for parts.

MTS is offering the My Trade-In program in partnership with Phobio, an international company that facilitates wireless retailer trade-in programs. Certain terms and conditions apply. For more information about the MTS My Trade-In program, including the current estimated trade-in value of wireless devices, please visit mts.ca/mytradein.

About MTS
MTS is the leading full-service communications provider for residential and business customers in Manitoba. The company's suite of products and services include the latest in wireless technology, high-speed Internet, an award-winning IPTV service, voice services, home security, and an extensive range of business solutions. A technology leader, MTS operates advanced wireless networks delivering the best coverage for Manitobans with its 4G, CDMA and Wi-Fi wireless networks and is investing to build out its extensive fibre-to-the-home network in over 20 Manitoba communities. MTS's momentum is fuelled by the knowledge, skills and spirit of its 3,000 Manitoba-based employees. With over 100 years of operations, MTS is rooted firmly in the community and is a proud sponsor of the MTS Centre, home to the NHL's Winnipeg Jets. MTS is wholly owned by Manitoba Telecom Services Inc. which is listed on the TSX (trading symbol: MBT). For information on MTS's products and services, please visit mts.ca.

Forward-looking Statements Disclaimer
This news release includes forward-looking statements and information (collectively, the "statements") about MTS's business plans, including the My Trade-In program, that are subject to risks, uncertainties and assumptions. As a consequence, actual results in the future may differ materially from any conclusion, forecast or projection in such forward-looking statements. Therefore, forward-looking statements should be considered carefully and undue reliance should not be placed on them. Examples of statements that constitute forward-looking information may be identified by words such as "believe", "expect", "project", "should", "anticipate", "could", "target", "forecast", "intend", "plan", "outlook", "see", "set", "pending", and other similar terms.

Factors that could cause anticipated opportunities and actual results to differ materially include, but are not limited to, matters identified in the "Material assumptions" section and the "Risks and uncertainties" section of the Company's 2013 Annual Management's Discussion & Analysis and 2013 Annual Information Form, both of which are available on SEDAR www.sedar.com.

Please note that forward-looking statements reflect Management's expectations as at the date hereof. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.


SOURCE MTS Allstream

For further information:

Media:
Chelsea Ross
Corporate Communications
(204) 958-3230
media.relations@mtsallstream.com