OpenText Launches Experience Suite to Provide an Omni-Channel Digital Experience Strategy
Single Solution Manages Media, Web, Social and Interactive Content to Create and Deliver an Engaging Experience with Actionable Value
WATERLOO, Ontario, April 10, 2014 /CNW/ - OpenText™ (NASDAQ: OTEX, TSX: OTC), the global leader in Enterprise Information Management (EIM), today announced the availability of its Experience Suite enabling organizations to design, develop and deploy rich omni-channel experiences that drive customer interactions anytime, anywhere, on any device, with any content. An integrated suite of products delivered through a common platform, Experience Suite manages media, web, social and interactive content to deliver a consistent user experience, while adhering to an organization's information governance policies and regulatory requirements.
The Experience Suite is a platform to create, curate and manage media, web, documents, social and any other digital assets that need to be presented to an audience. Integration with OpenText ECM capabilities makes Experience Suite a unique platform for seamless, comprehensive information flows – creation, publication, distribution, analysis and archiving of content. Supporting a wide variety of content types and the flexibility to aggregate, personalize and individually deliver information to a specific audience member, Experience Suite enables a faster and more precise information flow throughout the organization.
"The Experience Suite is unique in its ability to accommodate a wide variety of development styles, including packaged applications, application assembly and configuration with pre-built components, model-driven development with process and case modelers, and code-level development APIs, tools and resources," said Muhi Majzoub, senior vice president of engineering, OpenText. "The elegance of the architecture supports the flexibility of an adaptive content management strategy while publishing the content to a network of device types and formats using responsive design. With Experience Suite, we are enabling companies to amplify their online strategy, manage their global brand, embrace social business and even produce effective customer communications through an integrated platform."
According to Forrester Research Inc.'s March 2014 The Future of Business Is Digital report, "While 74% of business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy. A piecemeal strategy of bolting on digital channels or methods is no longer sufficient. Instead, you must think of your company as part of a dynamic ecosystem of value that connects digital resources inside and outside the company as needed to compete. You must harness digital technologies, both to deliver a superior customer experience and to drive the agility and operational efficiency you need to stay competitive."
The Experience Suite platform accelerates the ability to adapt information and offers secure, consistent and compelling interactions across multiple channels to address digital marketing, customer service, social communities and brand management initiatives. The Experience Suite platform includes:
- Web Experience Management (WEM)—Dynamic web content management system that drives exceptional and personalized online experiences by delivering meaningful and relevant content.
- Portal—Improve engagement with employees, partners, and customers through highly interactive, personalized, and contextual online experiences.
- Media Management—Digital asset management solution that provides secure, cost-effective, and efficient control of rich media assets across multi-channel platforms.
- Tempo Social—Safe, compliant, and easy-to-use business environment to socially-charge current business processes for an engaging user experience.
- Customer Communication Management—Automated, rules-based customer communication experience that enables organizations to create, produce, and distribute personalized communication across all channels including print, email and SMS.
- AppWorks Gateway—Provides a common RESTful API across the full set of OpenText EIM products and the capability to build managed EIM applications that work on any device.
- eCommerce Framework—Sample eCommerce components and templates enrich the omni-commerce model for rich media and personalized online experiences.
"Combining OpenText's ability to create and curate content with our B2B targeting and personalization platform allows corporations to deliver targeted experiences across the entire buying cycle starting with the first visit, which happens way before the hand-raise," said Amit Varshneya, vice president of consulting at Demandbase. "The Demandbase integration provides users a centralized location to create a simplified strategy for sophisticated B2B segmentation and targeting capabilities."
The Experience Suite Platform has a new set of REST APIs that facilitate a connected ecosystem and social outreach. The new release of Experience Suite incorporates integrations with e-commerce vendors such as hybris, an SAP company, localization tools such as Translations.com; Demandbase, a B2B targeting and personalization platform; and unique user generated content via This Moment to personalize the customer's experience and extend their customer lifecycle from marketing into the support and sales relationship channels.
The Experience Suite is available now.
Learn more about OpenText EIM:
- Get more information on Experience Suite
- Read the blog of Mark Barrenechea, OpenText's CEO
- Connect with OpenText:
OpenText provides Enterprise Information Management software that helps companies of all sizes and industries to manage, secure and leverage their unstructured business information, either in their data center or in the cloud. Over 50,000 companies already use OpenText solutions to unleash the power of their information. To learn more about OpenText (NASDAQ: OTEX; TSX: OTC), please visit: www.opentext.com.
Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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