Mercedes-Benz Canada reports the best month in the company's history and record-breaking first quarter sales results

TORONTO, April 2, 2014 /CNW/ - Mercedes-Benz Canada and its national dealer network reported today that the company has delivered a grand total of 4,035 Mercedes-Benz, Sprinter and smart units in March. This represents an increase of 5.6% and the best month ever for the group. At the conclusion of the first quarter of 2014, 8,641 vehicles have been sold through the Mercedes-Benz Canadian retail network, which is the best first quarter ever for Mercedes-Benz Canada.   

A total of 3,370 Mercedes-Benz passenger cars and luxury light trucks were retailed in March. This translates into a 6.8% year-to-date sales increase with a total of 7,316 units delivered so far in 2014.

Overall passenger car sales totaled 1,911 units in March. This is ahead 15.8% for the year, and was propelled by impressive E-Class, CLS, SL-Class and S-Class model sales. On the luxury light trucks side, a total of 1,459 units were sold. This was fueled by M-Class deliveries growing by an impressive 36.5% from last March.

The diesel take rate for luxury light trucks was 78.2% for the month, while permanent all-wheel drive 4MATIC™ units accounted for 81% of overall passenger car and light truck sales in March (excluding smart).

smart reported a total of 320 units sold in March, which equates to a 188.3% increase when compared to the same time period last year.  

A total of 345 Mercedes-Benz Sprinters were delivered throughout the month, which is ahead 16.2%. With 867 units retailed in the first quarter of 2014, Sprinter sales are up 15% or 113 units on a year-to-date basis.

The Mercedes-Benz Pre-Owned division also reported a strong performance in March with 1,361 vehicles sold. This represents an increase of 92 units or 7.2% for the month, and helped bring year-to-date growth to 4.6%, with 2,984 Certified Pre-Owned units delivered in 2014.

"I am extremely pleased to end the first quarter of 2014 by reaching an important sales milestone for Mercedes-Benz Canada," said Tim A. Reuss, President and CEO of Mercedes-Benz Canada. "I would like to express my sincere gratitude on behalf of the entire company to every dealer in our Canadian network for their contribution to these stellar results. In March, we offered a glimpse into the future of our retail network operations with two ground breaking ceremonies in the region of Montreal and Toronto. These significant investments continue to demonstrate our commitment to delivering the absolute best automotive experience possible for our valued customers."

About Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing and service of the three brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, AMG and smart.  Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,450 people in 21 locations across Canada. Through a nationwide network of 12 Mercedes-Benz owned retail operations and 43 authorized dealerships, Mercedes-Benz Canada sold 37,018 vehicles in 2013, the best year ever reported for Mercedes-Benz Canada Inc.

Further information from Mercedes-Benz is available on the internet at: www.media.mercedes-benz.ca

SOURCE Mercedes-Benz Canada Inc.

For further information: JoAnne Caza, 416-847-7550, joanne.caza@mercedes-benz.ca; Nathalie Gravel, 416-847-7509, nathalie.gravel@mercedes-benz.ca