Seagram Coolers Launch Lemon Lime and Orange Mango at The Beer Store.

Seagram Lemon Lime and Orange Mango (CNW Group/Brick Brewing Co. Limited)

KITCHENER, ON, March 31, 2014 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) is adding to its portfolio of Seagram coolers, with the launch of their new Seagram Lemon Lime and Orange Mango at The Beer Store across Ontario this summer.

Six-can packs of  Seagram Lemon Lime and Seagram Orange Mango start distribution today as well as a new 12-can mixer pack offering a variety of  Seagram Wildberry, Iced Lemon Tea, Lemon Lime and Orange Mango.

"Seagram is the only national brand of coolers available at The Beer Store. They are made with pure spring water, all-natural flavours and no preservatives" said Russell Tabata, Chief Operating Officer. "It gives customers a refreshing choice, especially for summer, and has a flavour available to suit just about anyone's tastes" added Tabata.

"We launched Seagram Lemon Lime and Orange Mango to keep up with evolving consumer tastes who demand more variety. The launch of these new Seagram products at The Beer Store will be supported with a radio campaign across Ontario and represents another great step forward for our business" said George Croft, President and CEO of Brick Brewing. "Seagram now offers an outstanding family of subtly flavoured, all natural, pure spring water coolers that are conveniently located wherever people buy beer" added Croft.

NEW 6-can packs of Seagram Lemon Lime and Orange Mango are available for $10.95. The Seagram 12-can mixer pack sells for $21.95.

About Brick Brewing

Brick is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft.  In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada.  Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

SOURCE Brick Brewing Co. Limited

Image with caption: "Seagram Lemon Lime and Orange Mango (CNW Group/Brick Brewing Co. Limited)". Image available at: http://photos.newswire.ca/images/download/20140331_C7718_PHOTO_EN_38563.jpg

For further information:

George Croft President and CEO at (519) 742-2732 x147