Media Advisory / Photo Opp - Trident unveils new fashion concept that eliminates distraction of mobile devices

TORONTO, March 28, 2014 /CNW/ - Trident is pleased to announce the unveiling of Focus: Life Gear by Trident, a forward-thinking fashion concept that eliminates the distraction of mobile devices with material that blocks cell signals.

We love our mobile devices, but let's face it: they easily distract us and keep us from engaging with the world around us. Each conceptual piece of Focus: Life Gear by Trident features pockets made of radio-frequency-shielding fabric that blocks incoming messages to mobile devices, exploring the idea of embracing a lifestyle of focus.

What:        Media Preview Event
      Focus: Life Gear by Trident - Fashion Concept Exhibit
When:        Friday, March 28 at 10 a.m.
Where:        536 Queen Street West, Toronto
What to expect:       






  • Futuristic clothing concept featuring high-tech wearable fabrics
  • Pop-up gallery featuring 6 futuristic designer prototypes on display
  • Subtitled video interview with Japanese designer available on request

The fashion concept, designed in collaboration with visionary Japanese designer Kunihiko Morinaga of ANREALAGE, will be on display in a public exhibit at 536 Queen St. West from Friday, March 28 until Sunday, April 6. Get a behind-the-scenes look at the making of Focus: Life Gear by Trident with this video.

For more information, please visit www.keeplifeinfocus.com

SOURCE Mondelez Canada

For further information:

Media Contacts:

Melissa Prince
Edelman
647.408.9317  

Kate Kurys   
Edelman   
647.924.8174