Lowe Roche Advertising takes gold in New York for Groupe Média TFO's repositioning campaign

TORONTO, March 27, 2014 /CNW/ - The advertising campaign "La je-ne-sais-quoi télé" created by Lowe Roche Advertising on behalf of Groupe Média TFO won top honours in the Government & Non-Profit category at the David Ogilvy Awards held in New York March 25th. Every year, the Advertising Research Foundation (ARF) holds one of the most rigorous competitions to attract and reward internationally recognized brands, such as Coca-Cola, ESPN, Revlon and Guinness, to name but a few.

The award represents a special acknowledgement for Groupe Média TFO and its advertising agency Lowe Roche. "We are very proud of Lowe Roche's creative work and particularly happy that our critically acclaimed advertising efforts have led to record levels in terms of audience growth. In an ultra-competitive market in which media is undergoing a profound transformation, the outstanding results of our educational content confirm the relevance of our actions. We wish to congratulate the creative and planning teams at Lowe Roche who develop original, intelligent and winning campaigns!" stated Pascal Arseneau, Senior Director of Marketing at Groupe Média TFO.

The David Ogilvy Awards, named after an advertising legend, reward creative use of research in advertising development. "Organizations that set themselves apart are those that can anticipate their clients' needs, that can adjust quickly and that use innovative production and advertising methods," added Glenn O'Farrell, President and Chief Executive Officer. The competition fosters campaigns that show a good understanding of how market intelligence can be used to create strong campaigns that translate into increased operating results and brand loyalty.

The video file that was presented to the Advertising Research Foundation can be viewed here: Groupe Média TFO « Je-ne-sais-quoi Tele »

About Groupe Média TFO

Groupe Média TFO is a public educational organization that distributes award-winning French-language educational and cultural media content, as well as associated complementary contents tailored to the needs and aspirations of their target audiences. In this spirit, TFO contributes to the civic and cultural enhancement of the Francophone community of Ontario, and makes its contents available on a wide range of multimedia platforms. Based in Toronto, TFO is the largest producer and broadcaster of French-language educational products in Canada.

SOURCE Groupe Média TFO

For further information:

Touria Karim
Chief of communications
Groupe Média TFO
tkarim@tfo.org
416-968-8225