2014 Kia Optima Hybrid unveiled at the Vancouver Auto Show

  • Efficiency-focused design updated with restyled front and rear fascias
  • Hybrid version of Kia's best-selling Optima now offers more uplevel features and options to enhance comfort and value

VANCOUVER, March 25, 2014 /CNW/ - Kia Canada Inc. (KCI) today unveiled the enhanced 2014 Optima Hybrid intermediate sedan as one of two eco-friendly Kia vehicles introduced at the Vancouver Auto Show. The 2014 Optima Hybrid builds upon the advancements of its award-winning gas-powered sibling, which went on sale late-fall of last year.  Debuting with its own exclusive enhancements, including front and rear fascia updates designed to increase aerodynamic efficiency, new aerodynamic wheel designs, and unique grille and LED lighting elements, the 2014 Optima Hybrid improves upon its predecessor.

"The 2014 Optima Hybrid highlights Kia`s advanced hybrid technology offerings along with a refreshed design," said Robert Staffieri, Director of Marketing, Kia Canada Inc..  "The vehicle`s world class design complements its efficient performance along with tangible savings for the consumer at the gas pump."

The 2014 Optima Hybrid features carryover refinements for smoothness and drivability, including a robust 47 HP electric traction motor, a strong Hybrid Starter Generator (HSG) and a powerful 47 kW lithium polymer battery.  The combined gas-electric 199 horsepower rating and combined 235 lb.-ft. of torque remain, resulting in a responsive and enjoyable driving experience.

Design Enhancements for Better Fuel Efficiency
The dynamic and sporty design upgrades on the gasoline-powered 2014 Optima are retooled for the Hybrid to increase fuel efficiency.  Contributing to improved aerodynamics are a series of additional vents in the Optima Hybrid's unique front bumper, increasing airflow and reducing drag.  Newly designed and more aerodynamic 16- and 17-inch alloy wheels reduce weight and drag while superbly integrating with the Optima's eye-catching new design elements.

In addition to those elements designed with fuel efficiency in mind, the 2014 Optima Hybrid also boasts a unique new front grille design, available LED fog lights and daytime running lights, LED light bar taillights, new Hybrid fender badges and a sporty integrated rear spoiler.  Technological improvements to the gasoline-powered 2014 Optima carryover within the cabin of the Optima Hybrid, as drivers are greeted with more upscale and high-tech amenities.  Activating the Optima's push button start brings two displays to life: an enlarged 4.3-inch TFT LCD instrument cluster and optional high-resolution 8-inch multimedia interface with voice-activated navigation featuring a premium Infinity®2 sound system and high resolution rearview camera.

Advanced Safety Features
The 2014 Optima Hybrid is equipped with an impressive array of standard safety equipment. All trims come standard with driver and passenger advanced front airbags, front seat-mounted side airbags, full-length side curtain airbags, four-wheel Anti-lock Brake System (ABS), Vehicle Stability Management (VSM) and Electronic Stability Control (ESC).  Traction Control System (TCS) and Hill Start Assist Control (HAC) also come standard on all models.

Kia Motors Corporation (www.kia.com) - a maker of quality vehicles for the young-at-heart - was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in 10 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. Kia today has around 48,000 employees worldwide and annual revenues of over US$43 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA - the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan - "The Power to Surprise" - represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.

Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) a maker of quality vehicles for the young-at-heart is a subsidiary of Kia Motors Corporation (KMC) which was founded in 1999 and sells and services high quality, class leading vehicles like the Soul, Forte, Optima and Sorento through a network of 184 dealers nationwide. Kia Canada Inc. employs 161 people in its Mississauga, Ontario headquarters and four regional offices across Canada, with an all-new state-of-the-art facility in Montreal. Kia's brand slogan "The Power to Surprise" represents the company's global commitment to surprise the world by providing exciting & inspiring experiences that go beyond expectations.

SOURCE KIA Canada Inc.

For further information:

Jack Sulymka
National Public Relations and Corporate Partnerships Manager 
Kia Canada Inc.
T: 905-755-6266
C: 905-301-6207
E: jsulymka@kia.ca

Maxime Surette
Public Relations Manager
Kia Canada Inc.
T: 905-755-6272
C : 416-316-3313
E : msurette@kia.ca