• March 18, 2014 10:30 AM
  • - General

Know who's talking about your brand online

The CNW Social Monitoring platform's cleanly designed interface makes it easy to set up searches and share results. (CNW Group/CNW Group Ltd.)

The CNW Social Monitoring platform includes tools to analyze the tone and sentiment of online conversations as they happen. This real-time insight into emerging issues or positive trends can help teams determine next steps for any given marketing campaign, service initiative or communications plan. (CNW Group/CNW Group Ltd.)

CNW Social Monitoring is perfect for anyone seeking a straightforward yet comprehensive online monitoring and analytics solution," says Nicole Guillot, CNW Group President. "This platform is very intuitive so it's quick for anyone to set up and start using.

Manage customer complaints, measure campaign success and protect brand reputation with CNW Social Monitoring, an easy-to-use, stand-alone monitoring solution for marketing, client service and public relations professionals

TORONTO, March 18, 2014 /CNW/ - CNW Group has just introduced a new monitoring platform that gives brand stewards of all stripes an easy way to track, analyze and engage in conversations taking place online. See: CNW Social Monitoring

Know who's talking about your brand online with the new CNW Social Monitoring platform [Tweet this]

Marketing, client service and public relations professionals take note:

Guided by keywords, CNW Social Monitoring returns comprehensive, continuous search results from over 50 thousand online news sources, 50 million blogs and 10 million forum posts per day, as well as a variety of social networks and microblogs, including Twitter, Facebook and YouTube.

The CNW Social Monitoring platform includes tools to analyze the tone and sentiment of online conversations as they happen. This real-time insight into emerging issues or positive trends can help teams determine next steps for any given marketing campaign, service initiative or communications plan.

The platform's cleanly designed interface makes it easy to set up searches and share results. Users can design attractive, meaningful reports and set them to auto-populate and auto-email to a preset list at a preset time. A robust alerts feature informs essential team members of hot issues -- whether customer complaints or praise from influencers - enabling a timely and appropriate response from any social account, right from within the platform.

CNW Social Monitoring subscribers can:

  • Know what's being said online about a brand, company, spokespeople, clients or competitors
  • Engage with online audiences from within the CNW Social Monitoring platform
  • Report and share in a meaningful way with customized dashboards, exportable CSV files, graphs and charts - or use the PDF Report Builder feature to combine graphs with notes to share both qualitative and quantitative analysis.
  • Target brand influencers and filter out "noise" using the Authority Score feature, which provides context about a site's potential impact by looking at the number of inbound links from other sites.
  • Identify who is involved in the conversations using social demographics such as gender and age
  • Analyze the tone of conversations about their brand by scoring all mentions for positive, negative, or neutral sentiment

As with all CNW Group products and services, CNW Social Monitoring is supported with friendly, expert and bilingual assistance. All CNW Social Monitoring subscribers are assigned a dedicated client success manager to ensure the platform is optimized for best results.

For more information about CNW Social Monitoring, please visit http://cnw.en.mediaroom.com/socialmonitoring or drop us a line at communications@newswire.ca

Please note the CNW Social Monitoring platform is currently available in English. A French language version will be available in the coming months.

About CNW
CNW Group Ltd. (a PR Newswire company) offers multi-channel content creation, distribution and monitoring solutions to Canadian professionals working in news media, financial services, public relations, investor relations, marketing, digital communications, social media, corporate communications, public affairs and customer service. The company is best known for its newswire, a digital service that provides simultaneous distribution of commercial news releases to media and markets locally and globally. Founded in 1960, CNW has earned the trust of the Canadian news media for the quality of its newsfeed and for the authentic, newsworthy calibre of the content it supplies. CNW's newswire is the first place editors look for information from Canadian sources. The company's website at newswire.ca offers a two-year archive of customer content making it a popular research tool for journalists and consumers alike. CNW Group also provides professional video, photography and webcast production services, translation, regulatory filing and printing services as well as content monitoring and measurement tools. @CNWGroup www.newswire.ca

SOURCE CNW Group Ltd.

Image with caption: "The CNW Social Monitoring platform's cleanly designed interface makes it easy to set up searches and share results. (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140318_C7863_PHOTO_EN_37355.jpg

Image with caption: "The CNW Social Monitoring platform includes tools to analyze the tone and sentiment of online conversations as they happen. This real-time insight into emerging issues or positive trends can help teams determine next steps for any given marketing campaign, service initiative or communications plan. (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140318_C7863_PHOTO_EN_37353.jpg


For further information:

Laurie Smith
CNW Group
laurie.smith@newswire.ca
(416) 863-5399