Consumers Climb First-Ever 60' Ice Wall and Meet The Challenge With New Speed Stick* GEAR™!

Torontonians GEAR up to climb the first-ever 60-foot ice wall in downtown Toronto at Queen St. W. and Soho St. March 14-15 to launch GEAR, a new line of men's personal care products by Colgate Palmolive. (CNW Group/Colgate-Palmolive)

TORONTO, March 17, 2014 /CNW/ - Hundreds of people gathered in downtown Toronto this weekend to celebrate the launch of Speed Stick* GEAR™ by climbing the first-ever 60-foot ice wall.   New Speed Stick* GEAR™ antiperspirants with DRYCORE™ technology are designed for advanced performance to help keep guys dry and smelling great even in the most pulse-inducing conditions imaginable - like climbing a 60-foot ice wall.

"Speed Stick* GEAR™ with DRYCORE™ technology helps prepare guys for the most pulse-inducing moments by helping to keep them dry and smelling great," said Samantha Boulukos, VP of Marketing at Colgate Palmolive Canada. "As part of this launch, we look forward to engaging even more consumers with Speed Stick* GEAR™, which is the perfect line of personal care products for guys who are craving their next adventure."

Located at the corner of Queen Street W. and Soho St., this brand event was hosted by Canadian television personality and former Much Music VJ, Tim Deegan, and featured professional climbers to assist consumers take on this incredible challenge.  The Speed Stick* GEAR™ street team was also on-site to hand out product samples and rally the crowd to take on this once-in-a-lifetime experience.

New Speed Stick* GEAR™ and Irish Spring* GEAR™ products are now available at mass retail and grocery stores nationwide. To learn more about Speed Stick* GEAR™ products, please visit www.speedstick.ca or the brand's Facebook at www.facebook.com/SpeedStickGEARca. Consumers can also follow Speed Stick* GEAR™ on Twitter at @SpeedStickCA and connect using the hash tag #GearUp.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate-Palmolive's global business, visit the Company's website at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures®, Colgate's global oral health education program, please visit http://www.colgatebsbf.com.

SOURCE Colgate-Palmolive

Image with caption: "Torontonians GEAR up to climb the first-ever 60-foot ice wall in downtown Toronto at Queen St. W. and Soho St. March 14-15 to launch GEAR, a new line of men's personal care products by Colgate Palmolive. (CNW Group/Colgate-Palmolive)". Image available at: http://photos.newswire.ca/images/download/20140317_C5452_PHOTO_EN_37973.jpg

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Colgate-Palmolive Company
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